Brahim Holding Berhad Strategic Management Essay

3507 words - 15 pages

MGB 4013
STRATEGIC MANAGEMENT

Group Assignment:
An Analysis of Ready-meals Food Industry and Brahim’sHoldingBerhad

Group TMB 1
HANAN BINTI HAMIDON 1110057
NUR FARIHIN BINTI AZNAM 1110060
SITI HAJAR BINTI ANNUAR 1110063
NUR ATIKAH BINTI ZAKARIA 1110067
SITI FARHANA BINTI YAHAYA 1110073
Lecturer: DrUmmiSalwa Ahmad Bustamam

Content

1.0 INTRODUCTION 2
2.0 BACKGROUND OF BRAHIM’S FOOD AND BEVERAGES DIVISION 3
3.0 STRATEGY FORMULATION 4
4.1 Vision and ...view middle of the document...

5.8 Bargaining power of suppliers 14
4.5.9 Bargaining power of buyers 14
4.0 REFERENCES 15

1.0 INTRODUCTION
These days, competition among business companies and organizations in order to sustain in the market is really tough and challenging. There are lots of tactics and approaches that have been practice by these companies in order to survive. One of the most popular and vital skill in business management is the application of ‘Strategic Management’. According to BusinessDictionary.com (2014), strategic management is referred as the systematic analysis of factors related to external and internal environment of a business. The analysis function is made for the business in order to determine opportunities for short-term and long-term planning.

There are three stages in strategic management process. First is the strategy formulation. It is about identifying mission and vision, discover organization’s internal strengths and weaknesses, as well as external opportunities and threats.

The second stage is strategy implementation. During this stage, organizations have to develop annual objectives, devise policies, encourage staff and properly allocate resources so that the formulated strategy from the first stage can be implemented. The last stage is the strategy evaluation. It includes revising the external and internal factors which are the bases of current strategies, measuring organization performance, and taking corrective actions towards problems.

In order to implement the skill of strategic management, Brahim’s Holding Berhad had been selected for this study. In this report, the current situation of the food and beverages division has been studied according to the annual reports, websites, news, and other sources of information. At the end of the studies, some potential and alternatives strategies has been identified in order for the Group to boost its business performance.

2.0 BACKGROUND OF BRAHIM’S FOOD AND BEVERAGES DIVISION
Before discussing about the SWOT matrix, TOWS analysis and Five Porter Forces for this Group, knowing its background is quit necessary. Brahim’s was founded in year 1982 engaged primarily in the service of providing warehouse. However, after years of operation, Brahim’s had made several merger & acquisition and thus opened up itself to various industries. As in May 2014, it had divided the Group into five parts namely flight catering & cabin handling, food and beverages, bonded warehousing, sugar refinery and others.

As for this report, it will focus to the discussion on the food and beverages division. Provided below is the structure for the division:

As shown by the diagram, the Group owns 100% of Café Barbera which is founded in Italy. The Group managed to obtain...

Other Papers Like Brahim Holding Berhad Strategic Management

Financial Management Analysis

4851 words - 20 pages is to be the no.1 partner in Integrated Facilities Management and to be the preferred Property Developer. Mission of Faber Group is to continuously raise the standards in Integrated Facilities Management and to deliver innovative, quality and valued realty. 2.3 GAMUDA BHD Gamuda Berhad is an investment holding company which engaged in civil engineering construction. The company was incorporated on 6 October 1976 and was listed on the

Maxis Best Practice Essay

2592 words - 11 pages , efficiency, sustainability, leadership and integrity need full commitment as the team is growing . For the best result of strategic human resource planning, the proposed best practices must align with the core value of company. We understand that SJ Berhad is in the midst of competing with other giant company in attracting highly skilled and well knowledge talent. To attract, retain and develop high-quality talent, they need to seriously develop the

Hcm Management

4307 words - 18 pages Berhad) 8 Insights on MAS (Malaysia Airlines) Summary 11 15 Talent Management at Government Linked Companies (GLCs) Page 3 Preface In today’s global business environment, talent becomes the potentially powerful source of competitive advantage. Talent management is the fundamental building block to creating an organisation that is capable of learning, innovating and changing, as well as executing new processes. Finding, acquiring and

Corporate Governance

2171 words - 9 pages , management, various committees, chairman and chief executive officer, and the processes and procedures for board meetings. The code of conduct, strategic policies and board charter should be reviewed regularly and published in the website of the company. The strategic policies should also be published in the annual report of the company. 2.         Independent directors Annual assessment The board is encouraged to undertake an annual assessment

Corporate Accounting

884 words - 4 pages competitive strengths in term of consistent and reliable supply, process and product development initiatives, strategic location of operations, experienced management team as well as reusing waste to generate biomass energy 1.4. SELLING OF THE SECURITIES Kenanga Investment Bank Berhad, a participating organisation of Bursa Malaysia Securities Berhad, acted as the Group’s advisor, underwriter and placement agent where they are responsible to

Integrated Case Study

1132 words - 5 pages Naluri Berhad• 1998- Asian Financial Crisis MAS faced substantial losses• 2005- MAS reported loss RM1.3b• 1 Dec 2005- Idris Jala became CEO of MAS• 27 Feb 2006 - BTP 1 was announced • Action taken by management(Government intervention (Constrained freely changing destination, routes and pricing (4. 1. MANAGEMENT CONSTRAINT • 5. Constrained Freely ChangingDestination, Routes And Pricing • MAS suffered high losses due to poor management

Analysis Bonia Berhad

2139 words - 9 pages 0.259. The investor should purchase the share at a market value of RM 0.02723 per share, which is the maximum price by using dividend valuation method. Reference 1. Bloomberg.2011.Bonia Corp Bhd, share price of Bonia. Accessed 7 July 2011.Available from :<http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?ticker=BON:MK> 2. Bloomberg.2011.Padini Holding Berhad, share price of Padini. Accessed 7 July 2011

Case Study Proton

4026 words - 17 pages OVERVIEW Proton Holdings Berhad (PROTON) is a Malaysian automobile manufacturer. It is headquartered in Shah Alam, Selangor and operates an additional manufacturing plant in Tanjung Malim, Perak. The company was established in 1983 as the sole national car company following the wishes of former Prime Minister Tun Mahathir Mohammad until the advent of Perodua in 1993. Proton is a Malay acronym for Perusahaan Otomobil Nasional Sendirian Berhad

Hr Management

4084 words - 17 pages |Human Resource Management | |Subject Code:BMHR5103 | |Name: Jesotha_Balachandran | |Matrix No: CGS00713601 | Introduction 2 Organization Background 4 Report 5 Benefits of Internal recruitment 5 PROMOTION BASED ON SENIORITY 8 PROMOTING BASED ON COMPETENCY 11

Customer Care

3578 words - 15 pages return to stakeholders and fulfilling community social responsibilities. Padini Holding Bhd [pic] Padini Holding Berhad is a Malaysia-based investment holding company. In 1971, it started operations as Hwayo Garments Manufacturer Company which affiliated in garment manufacturing and wholesaling. After that, it entered the retail in 1975 with the name of Padini. In 1986, the brand of VINCCI was established which purpose to market

Corporate

4350 words - 18 pages * Minimum of 1,000 public shareholders holding not less than 100 shares each Qualitative Criteria (a) Core business * An identifiable core business which it has majority ownership and management control * Core business should not be holding of investment in other listed companies (b) Management continuity and capability * Continuity of substantially the same management for at least 3 full financial years prior to submission * For

Related Essays

Strategic Management On Sapura Kencana Petroleum Berhad

3456 words - 14 pages Strategic Management on Sapura Kencana Petroleum Berhad 1.0 INTRODUCTION A core competency by definition is a unique ability that a company acquires from its founders or develops that can make a significant contribution to perceived customer benefits of a product or services and it is difficult for a competitor to imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value

Intro Old Town Essay

1569 words - 7 pages been a key driving force in the expansion of the Group’s beverage manufacturing and cafe chain operation businesses. As the Group Managing Director, he is currently responsible for the overall strategic direction and overall management of the Oldtown Group of companies. Upon completion of his secondary education in 1986, he started his career as Production Manager of Chong Ngai Knitting Factory Sdn Bhd, a company involved in the manufacturing

Mydin Analysis

4022 words - 17 pages Mydin Holding Berhad. Staff trainings are mainly carried out “in-house” in the company’s own training rooms. The company also practices transparency in its reporting. In ensuring that there is no conflict of interest or abuse of power among top management and employees, the company practices an in-house code on good governance. VI. HAS MYDIN HYPERMARKET FOUND ITS FORTE? As a low-cost hypermarket, Mydin sells diversified products

Business Analysis On Nestle Malaysia

4032 words - 17 pages managed to defect any problem time by time. In fact, they also focuses on its missions and ensures consistency by making the right decisions to manage and build its business to deliver the promise of Good Food, Good Life all over the world. References Books Fred R. David (2005), Strategic Management: Concepts and Cases, 10th ed, New Jersey, Pearson Education Online Article The Edge Communications Sdn. Bhd. (2009), Nestle (Malaysia) Berhad