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Br Foods Essay

2998 words - 12 pages

BRF – BRASIL FOODS S.A.

Uma visão geral

BRF antiga Perdigão S.A, tem como foco principal na sua produção e comercialização os seguintes produtos:

✓ Aves

✓ Suínos

✓ Cortes de carne bovina

✓ Leite

✓ Lácteos

✓ Alimentos processados

Em todos esses setores que a BRF trabalha, ela contem mais de 3.000 SKUs , e atingi todas as regiões do Brasil além de estar presente em 140 países.

59% das vendas líquidas vêm das vendas feitas dentro do Brasil, e esse valor de vendas vem a partir de diversas marcas reconhecidas pelo público brasileiro, e elas são as seguintes:

✓ Perdigão

✓ Sadia

✓ Chester

✓ Batavo

✓ Elêge

...view middle of the document...

Mas desde 22 de setembro de 2009 a Sadia começou a ser subsidiária da Perdigão.

A fusão da Perdigão com a Sadia leva as duas organizações à melhora da integração social, cultural, comercial das duas empresas para que assim haja benefícios para a nova organização. Existem diversos desafios para que se tenha essa integração, alguns deles são os seguintes:

“• planejamento de uma estratégia de marketing e branding coerente nos mercados internam e externo levando em conta a força do marketing e das marcas BRF e Sadia em cada um desses mercados e em todas as suas várias linhas de produtos;
• integração de duas das maiores redes de distribuição ao cliente do Brasil, bem como das redes de distribuição nos mercados de exportação da BRF e Sadia;
• integração das amplas unidades de produção da BRF e Sadia nos vários Estados brasileiros;
• risco de perda de clientes importantes da BRF ou da Sadia;
• risco de perda de executivos importantes da BRF ou da Sadia;
• perda de foco da administração nas suas atividades permanentes;
• alinhamento dos padrões, processos, procedimentos e controles da BRF e Sadia nas operações das duas companhias; e
• ampliação do escopo, diversidade geográfica e complexidade de nossas operações.”

História

A BRF Foods foi fundada em 1934 pela família Brandalize e Ponzoni, e naquela época recebeu o nome de Ponzoni, Bandalize e Cia.Até os anos 40 a empresa tinha foco na produção de alimentos e produtos correlatos, porém nos anos 40 fizeram mudanças para que houvesse a inclusão o processamento de carne suína.

A família Brandalize ficou no comando da empresa ate o ano de 1994, isso ocorreu porque a organização passou por diversos problemas financeiros, desenvolvimento de novos produtos, e por causa disso a empresa foi vendida para oito fundos de pensões, onde a maioria continuam até hoje.

Após a associação com a Sadia a estrutura societária da organização é a seguinte:

Fatores que podem afetar os negócios

O governo brasileiro, diversas vezes fez mudanças forçadas na economia, e esse é o risco que a BRF não consegue controlar, pois é uma decisão governamental, essas mudanças podem fazer com que a organização sofra conseqüências em todas as áreas da empresa. Algumas mudanças são listadas a baixo:

➢ Inflação

➢ Variação cambial

➢ Política de controle cambial

➢ Taxa de juros

➢ Políticas fiscais

Crise econômica global

A crise econômica global afetou de modo prejudicial a operação da BR foods, ela contribuiu para que prejuízos líquidos fossem registrados no quarto trimestre de 2008 e no primeiro trimestre de 2009.

Com a crise houve também variações nas taxas cambiais,ou seja, o real se valorizou frente ao dólar e como os nossos custos de produção são determinados em reais, mas nossas exportações são denominadas majoritariamente em dólares norte-americanos ou euros, as receitas financeiras geradas pelas exportações se reduzem quando convertidas em reais em períodos de...

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