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Bpi Competitive Advantage Essay

1515 words - 7 pages

Bank of the Philippine Islands is the oldest bank in the Philippines still in operation and is the country's second largest bank in terms of assets, the country's largest bank in terms of market capitalization, and the country's most profitable bank. It is owned by the Ayala Corporation - the largest conglomerate in the Philippines, and is based in Makati's Central Business District, on the corner of Ayala Avenue and Paseo de Roxas. As of 2014, it is currently listed in Forbes as the Philippines' largest bank in terms of market value and overall ranking.[1]
BPI is also the oldest bank in Southeast Asia and has a long and distinguished history that spans over a century. It has either ...view middle of the document...

BPI is also known for its firsts which are listed below:
• BPI is the first bank in the Philippines, and in Southeast Asia.
• BPI is the first bank to issue the Philippine peso
• Introduced branch banking by opening its first branch outside Manila in Iloilo on March 15, 1897.
• BPI financed the first rail system, telephone system, electric power utility, and steamship service in the Philippines
• BPI established the Philippines' first ATM system, with its ATMs being called Express Tellers. The system eventually evolved into the Expressnet ATM consortium, which has seven members
• Expressnet is also known for its Express Payment System (EPS), which was at first the debit card system of the BPI Express Teller ATM card.
• BPI pioneered the concept of the banking kiosk in the Philippines, with its kiosks being called Express Banking Centers or EBCs or by its older name, the Convenience Banking Center. EBCs can be found in malls, supermarkets, plazas and other locations and operate beyond normal Philippine banking hours, which are from 9.00 to 15.00 on weekdays.
• The first local bank in the Philippines to introduce 24 hour branch banking called BPI Express.
• BPI is the first bank in the Philippines to make use of a call center and telephone banking, known as BPI Express Phone
• Launched BPI Express Mobile - Mobile Banking facility which enables accountholders to inquire about their deposit, credit card, auto and housing loan and BPI Prepaid Card balances, transfer funds between enrolled deposit accounts, pay bills to over 200 merchants, reload Globe Telecom and Touch Mobile prepaid mobile phones and BPI Express Cash MasterCard Electronic, and transfer money to and from Globe GCash wallet.
• Launched BPI Express Credit Gold MasterCard with Paysafe System, the country's first EMV (Europay, MasterCard, Visa) compliant chip card.
• The first airline co-brand chip credit card issued in the Philippines - BPI SkyMiles MasterCard and BPI SkyMiles Platinum MasterCard with its partner Delta Air Lines.
• The first local bank in the country to offer most number of third currencies in its products and services - Savings Accounts and Time Deposit Accounts (As of January 2010) (Australian Dollars, Canadian dollars, Swiss Francs, Euros, British Pounds, Japanese Yen and Chinese Yuan).
• BPI issued its first Sustainability Report for 2008 along the Global Reporting Initiatives (GRI) Sustainability Reporting Guidelines, the first in the banking industry.
• The first bank to introduced "Bank Anywhere" capability by allowing clients of the bank to transact at any of its more than 800 BPI branches 'free of charge'
• Introduced the country's first branchless bank - BPI Globe Savings Bank (BanKo) using Mobile Money Technology (MMT) (December 2009).
• Introduced the country's first Mobile Mall - BPI Express Mobile - Mobile Mall (2009).
• Introduced the country's first envelope-less deposit machine - Express Deposit (2012).
• Transfer to Anyone feature...

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