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Bp Global Business Environment Essay

3983 words - 16 pages

Contents page

Executive summary
1. Introduction.......................................................................... ...view middle of the document...

2. Single European Market...........................................................
2.1 Single European Act 1986...................................................
2.2 Benefits and costs............................................................ ...view middle of the document...

3. EU Policies...................................................................................
3.1 The free trade policy.............................................................
3.2 Global Market........................................................................
3.2.1 NAFTA & ...view middle of the document...

....................................................

Executive summary
With the growing demand for fossil fuels it is evident that energy’s such as oil and gas are needed but ;
What effect does this have on businesses?
How is the EU to target climate change and still meet the demands of the consumer?
This is one of the few questions that this report will attempt to answer. With President Barroso, president-designate of the European Commission, saying “the EU must speed up, not slow down, its climate change agenda” (Europa) it is apparent that global warming and energy prices are the key issues among the financial crisis that the European Union (EU) is currently trying to tackle in the next EU summit.
This report will compare the EU as a global market against other trading blocs such as Asia Pacific Economic Co-operation (APEC) and North American Free Trade Agreement (NAFTA) with summary to demonstrate which market is a better trading area for British Petroleum (BP) and how the creation of the Single European market created a stepping stone for the EU to move away from a custom union and become a common market.
The report will then look at the EU environmental policies affecting the energy industry with particular attention to the effects it has on the Multi National Corporation (MNC) BP. It looks at what legislations and objectives the EU has to tackle climate change and how MNC’s attempt to meet the terms with these.
The report gives an in depth analysis of the single European market and how most legislations including environmental all link up with this. With BP operating globally it is affected by more than one policy from different global markets.

1. Introduction

British Petroleum (BP) is the 3rd largest Multi National Company (MNC) energy company. It specialises in oil, natural gases and alternative fuel such as power and renewable. BP also works with chemicals, marketing and refining making them a very competitive player in the industry.
“BP has transformed: growing from a local oil company into a global energy group; employing over 96,000 people and operating in over 100 countries worldwide” (BP Website)
BP believes in sustainable growth and has incorporated corporate social responsibility (CSR) however it is yet to be established if CSR has actually been implemented or if it is a publicity stunt.

2. Single European Market

The EU operates in a Single European Market (SEM). The creation of the single market allows free movement of goods, services, capital and workers. Where there are risks arising from the MNC operating in the state, there can be a few exceptional cases where member states can restrict the free movement of goods. BP is a high risk product sector as it creates concerns for public health and environmental issues. It is for this high risk product sector that the single market has the EU legislation of eliminating technical frontiers which involves breaking down the barriers of national...

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