1. What is Andy Wilson’s primary motivation?
As with most entrepreneurs, there is seemingly a variety of motivators, which primary can be debated. As a starter, note some that seem to exist:
a. Wilson seemed to desire entrepreneurial independence and the greater freedom contrasted with prior employment. He was “no longer motivated by the suit-and-tie atmosphere of corporate America.” This dislike of a bureaucratic setting coupled with his own highly innovative exploits suggests such a motivation.
b. While there is no evident obsession with making money, he clearly had some profit motivations. Investing $30,000 of his own funds must have carried such an expectation, and his later sale of the business gives us a hint of a desire to make money.
c. Personal satisfaction and enjoyment were apparently experienced by Wilson. He seemed to have a flair for the theatrical. ...view middle of the document...
Apparently it hasn’t become a large, high-income firm; on the other hand, it is much more than a microbusiness. It, therefore, fits into the “attractive small firm” category – probably at the more lucrative end of such firms.
It is a firm led by opportunistic (in contrast with artisan) management. There is a strong record of marketing, innovation, and outside financing.
3. Describe the competitive advantage.
Boston Duck Tours has distinguished itself from its competitors in a number of ways that can give it an advantage with many potential customers. For example:
a. There is an aura, something special, in riding in a vehicle that looks so distinctive and that can move from land to water travel so effortlessly.
b. The very fact that customers can view the sights from water as well as land distinguishes this business from those giving only land tours.
c. The colorful characters (drivers) and unusual entertainment atmosphere set Boston Duck Tours apart from typical tours of the area.
4. What characteristics does Andy Wilson display as an entrepreneur?
Andy Wilson is almost a “poster” example of the entrepreneur. He displays many characteristics associated with entrepreneurs. Think, for example, of his:
a. A commitment to and passion for the business. He was not stopped by the skepticism he encountered. He refused to belief the person who told him he would have better luck trying to build a skyscraper in the center of Boston Public garden.
b. Self-confidence or internal locus of control. He picked up the concept and held it tenaciously through the arduous process of the startup.
c. Risk taking behavior. He invested $30,000 of his own money, and he invented large amounts of time and effort in the venture.
d. His leadership was evident in his eventual ability to assemble the talent and resources for such a business.
e. He showed awareness of a market opportunity that others did not see.
f. He displayed remarkable creativity and an innovative spirit in the type of tour business be developed.