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Bombardier Essay

2907 words - 12 pages

BOMBARDIER
Trevor Davies Steve Bernier Paul Gos Jeff Cosentino

Bombardier
Bombardier Inc., a diversified manufacturing and service company, is a world leading manufacturer of business jets, regional aircraft, rail transportation equipment. It is also a provider of financial services and asset management. The Corporation employs 79,000 people in 24 countries in the Americas, Europe and AsiaPacific

Objective
The goal of Bombardier is that the company and management team wish to downsize the company in order to have financing for other projects that they are currently researching. That’s why they sold the recreational division (snowmobiles).

Joseph-Armand Bombardier

History ...view middle of the document...

October 1989 - acquisition of Short Brothers, a Northern Ireland manufacturer of civil and military aircraft, aerostructures and defence systems.

December 1989 - acquisition of ANF-Industries, France's second largest manufacturer of railway equipment. 1991 - launched the 50-seat Canadair Regional Jet. March 1992 - acquisition of the assets and operations of Ontario-based de Havilland, manufacturer of the Dash 8 turboprop regional aircraft.

August, 2000 - Bombardier signs a sale and purchase agreement with DaimlerChrysler AG of Germany to acquire its subsidiary DaimlerChrysler Rail Systems GmbH, based in Berlin. December 13, 2002 - Robert E. Brown leaves Bombardier and Paul M. Tellier is appointed President and Chief Executive Officer, effective January 13, 2003. April 7, 2003, Bombardier wins its biggest ever transportation supply contract worth $7.9 billion for the London Underground in U.K December 2003 - as part of the recreational products segment, this business is sold to members of the Bombardier family

Bombardier has become the third largest civil aircraft manufacturer worldwide. Currently leading the business jet and regional aircraft markets worldwide as well as being the global leader in passenger railcar manufacturing.

Lear Jet & Rail Car

Financial Overview
Revenue for Bombardier 2004:
-Manufacturing 17,270 million -Services 2, 407 million -Financing 447 million -Other 1,197 million

Financial Overview (cont)
Headquarters are in Montreal, Canada, and the corporation has a workforce of some 75, 000 people and manufacturing facilities in 25 countries throughout the Americas, Europe, and Asia-Pacific. Its revenues for the fiscal year ended Jan. 31, 2003, stood at $23.7 billion Canadian.

Financial Overview (cont)
Has created some 9,300 jobs since 1992, and carries a 1.6 billion dollar payroll (1.2 billion US) Provides business to more than 5,200 Canadian suppliers At Bombardier, 90 percent of there revenues come from contracts outside Canada

Financial Overview (cont)
Bombardier created 9,265 jobs in Canada since 1992, to bring its current Canadian workforce to 24,495 employees. The Canadian payroll represents $1.6 billion in 2002, and Bombardier employees earn salaries well above the Canadian average. Provides business to over 5,200 Canadian suppliers all across Canada, who have in turn created thousands of jobs

Canadian Economy
The Canadian aerospace industry faces formidable and ferocious competitive forces worldwide. Teller said “Canada is one of the most trade-oriented economies in the world.” More than 40 percent of Canada’s Gross Domestic Product is trade-generated. One in three jobs in Canada is directly dependent on the ability to sell products elsewhere. Canadian companies have made significant investments to develop high technology products such as Bombardier’s family of regional jets.

Global Competitors
Main Direct Aerospace Competitors:
Embraer- Brazilian Airbus-UK and France...

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