Introduction on BOEING
Boeing is an American multinational corporation that designs, manufactures and sells fixed-wing aircraft, rotorcraft, rockets and satellites. It also provides leasing and product support services. Boeing is among the largest global aircraft manufacturers, is the second-largest aerospace & defense contractor in the world based on 2012 revenue and is the US' largest exporter by dollar value. Boeing stock is a component of the Dow Jones Industrial Average.
The Boeing Company's corporate headquarters are located in Chicago and the company is led by Chairman and CEO James McNerney. Boeing is organized into five primary divisions: Boeing Commercial Airplanes (BCA); ...view middle of the document...
Research and development that took place during the war years set the stage for the coming age of commercial jetliners, which Boeing would dominate for the remainder of the 20th century.
Boeing’s Aircraft Production
Boeing made its entry into commercial aviation in 1954, by introducing Boeing 707 to the world. The aircraft, four-engine jetliner based largely on ‘C-97 Stratofreighter’, a military-tanker transport which competed directly with the Douglas DC-8. While Boeing’s foray into commercial aviation was risky at first, the success of 707 eventually helped establish Boeing as a leader in commercial aviation, which until then had been dominated by DAC (Douglas Aircraft Company). The 707 was followed by the 727 in 1962 and the 737 in 1967, and in 1968, Boeing rolled out the 747-its flagship aircraft and the largest civilian aircraft the time.
757, 767 has been added to the 7-series of jetliners right after the ‘impending disaster’, when the Congress had pulled the plug on funding for development of the Apollo Project. During that time, cyclical aviation industry faced a massive downturn, and Boeing had to bear the high start-up cost. Wilson, the president of Boeing at that ‘downfall period’ was force to cut Boeing’s employees from 105,000 to just 38,000, just to maintain the company’s relevancy on financial.
Throughout the 1980s, Boeing was virtually unrivalled in commercial aviation. Its 2 main competitors, McDonnell Douglas in the US and Airbus in Europe, held less than half of the market share combined ad neither had a family of airplanes that could compete with Boeing’s versatile 7-series. The second half of 1980 and the early 1990s witnessed nearly unmitigated growth for Boeing. Although the defense and space sectors struggles as the US government cut funding, the commercial aviation division prospered. Air travel had been growing steadily since 1970; ad Boeing broke its own sales record for 6 years in a row starting in 1985. In the 1980s alone, Boeing received orders for more than 3,500 jet liners, which represented half of all jetliners sold by Boeing since the first 707 order was placed in 1956, and in 1987, the 737 surpassed the 727 as the world’s best-selling jetliner. In 1989, Boeing announced plans to develop the next airplane in the 7-series, the 777, to be released in 1995.
By 1992, Boeing employed nearly 150,000 people and posted net earnings of 1.5 billion. It was the country’s leading exporter and was considered one of the nation’s most admired companies. The company that started a mere hobby had become ‘the king of the jet makers.’
Throughout the e-Enable program, Lou Manchini, the Vice President of CAS (Commercial Aviation Service), stated that the main goal of the program was to continue running a profitable business while integrating each business unit with the strategy. This strategy was the implementation specifically for Vision 2016, on how to bear the challenges ahead and putting...