Impacts of a Borderless Society
SC 300-05 Big Ideas in Science: From Methods to Mutation
August 16, 2011
Scrambled Eggs-Omaha Nebraska
Sausage- Kosciusko Mississippi
Boars Head Turkey- Sarasota Florida
Boars Head Swiss Cheese- Sarasota Florida
Duke’s Mayonnaise – Richmond Virginia
Tomatoes- Kingsville Ontario
Carrots- Lakeland Florida
Lays Wavy Potato Chips- Plano Texas
All of the products that were eaten during both meals were purchased from Publix Supermarket, a Florida based supermarket except for the sausage. The sausage was purchased from my Uncle’s custom meat locker in ...view middle of the document...
Global marketing is the process of conceptualizing and conveying a final product or service worldwide in hopes of reaching the international marketing community. Different strategies are implemented based on the region being marketed to. Global marketing is an important concept for companies that provide products and services that have a universal demand such as food or automobiles. (Global Marketing, 2011) The biggest advantage of global marketing is the profit. In addition, going global increases the sales potential which in turn will increase business growth and presence in the market. (Global Marketing Advantages, 2009). There are still other advantages such as lower marketing cost, brand image consistency, quick and efficient use of ideas and uniformity of marketing practices. (Advantages and Disadvantages of Global Marketing, 2011)
Marketing cost are lower while the lump sum cost are higher you don’t have to market the product differently in every country it is selling. Global Marketing allows there to be a consistency in every region where the product is marketed. Ideas can be molded into a strategy and marketed on a global scale. Being global allows a company to keep a degree of uniformity throughout the world. (Advantages and Disadvantages of Global Marketing, 2011) All of these advantages described would have long term benefits for the company. The benefit for the market itself would be lower prices for the products and services along with a bigger array of products and services offered.
As in every situation, there are also negative impacts of global markets as well. One disadvantage would be outside the borders of the US, developing countries may develop crops that lead to forward thinking technology. For example, sugar in Brazil, in response to the demand for ethanol resulting in a limited variety of crops. (Dean, 2007)
Another negative impact would be the way food is preserved to be transported long distances. Some ways food is preserved is by using waxes, gasses and chemicals such as fungicides and inhibitors. These chemicals help the fruits and vegetables ripen slower to make it to the supermarket and table. Having to be picked so early in the growth process and using chemicals also introduces substances into the body that promote obesity. While the foods start out being healthy for us they turn out to be the opposite of what needs to be in our diet. Fruits and vegetable tend to gain more nutritional value the longer they stay on the vine to ripen naturally. Once things are picked the added value ceases and the products are refrigerated to stop the ripening process. The vitamin content is lost by not only the cooler temperature but also by being placed under fluorescent lighting at the supermarket. (Dean, 2007) Shopping locally for more of the produce we consume has many benefits. We would be receiving a higher nutritional value because there would be no reason to pick earlier and stop the ripening process. It would...