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Bm Tech Case Essay

2874 words - 12 pages




Activity Objectives 4
Reasons for Proposing the Activity Now 4
Impact if the Activity is not Approved 4
Expected Outputs 4
Performance Measurement 4
Conclusion 4


Overview 5
Market Analysis 5
Situation Analysis 5
Competitor Analysis 5
Environmental Analysis 5
Output Analysis 5
Conclusion 6



Assignment of Intellectual Property 8
New Intellectual Property 8


Budget 9
Benefits 9
Insurance 9
Taxation 9
Competitive Neutrality (Applicable to activities ...view middle of the document...


Activity Objectives

List in dot point format the specific objectives of this activity

Reasons for Proposing the Activity Now

What are reasons for developing the Business Case at this particular time? Provide a brief explanation as to why the activity has been identified as a priority.

Impact if the Activity is not Approved

What will be the consequences if this activity is not approved?

Expected Outputs

What are the tangible products that will be produced by this Agreement?

Performance Measurement

How will the performance of the activity be measured? What will need to happen for the activity to be successful?


State the conclusions you have drawn from the above analysis


The aim of a Needs Analysis is to identify whether there is demand for the outputs of the activity (eg. goods or services) in a specific market or community. It aims to establish whether people want, and therefore will pay, for the good or service. The Needs Analysis may include an evaluation of the market for a service or customer needs. The aim of the analysis is to prove that there is demand for the particular activity you are proposing to deliver. This will help to reduce the possibility of a failure of the activity, or the activity not producing the results anticipated, leading to a loss on investment and possible damage to the reputation of CSU. Below is an example of the types of issues you should address in undertaking an analysis of a market for the sale of goods or services. Delete any categories you do not think are relevant.


Provide a clear overview of the method you have used to analyse the need for the product and the conclusions you have drawn that are supported by your analysis.

Market Analysis

This section should address the following:
■ Is there a market for the proposed activity/ Is there demand for the particular type of goods or services we are proposing to provide?
■ Will participation in this market contribute to a strengthening of CSU’s reputation. Does it align with how CSU wants to be seen within its communities?

Situation Analysis

This section should address the following:
■ What is the size of the market (volume and $)?
■ What is the state of the market (slowing down, growing, increase competition)?
■ What is the structure of the market?
■ Who is buying (geographic, demographic, psychographic profiles)?

Competitor Analysis

This section should address the following:
■ Are there any competitors?
■ What is their size, goal, market share, product quality and other characteristics needed to understand their intentions and behaviour?
■ How does your activity compare with competitor activities?

Environmental Analysis

This section should address the following:
■ What are the broad environmental trends that will impact on the activity’s future (eg demographic, economic, technological,...

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