1 criteria examples
Industry or lifestyle trends?
Technology development and innovation?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
Tactics: eg, surprise, major contracts?
Business and product development?
Information and research?
Partnerships, agencies, distribution?
Volumes, production, economies?
‚ƒ„…†her, fashion influences?
3 criteria examples
Disadvantages of proposition?
Gaps in ...view middle of the document...
Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.)
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