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Bibliography Essay

1826 words - 8 pages

Bibliografia GCOM

|1.- SUPOSIÇÕES FUNDAMENTAIS |
|MOREIRA, Julio Cesar T. Administração de Vendas. Ed. Saraiva. |
|NEVES, Marcos Fava & CASTRO, Luciano Thomé e. Administração de Vendas. Ed. Atlas. |
|LAS CASAS, Alexandre Luzzi. Administração de Vendas. Ed. Atlas. |
|STANTON, William & SPIRO, Rosann. Administração de Vendas. Ed. LTC. |
|COBRA, Marcos. ...view middle of the document...

Ed. INDG. |
|LAS CASAS, Alexandre Luzzi. Administração de Vendas. Ed. Atlas. |
|MURPHY, Mark. Metas que desafiam. Clio Editora. |
|NEVES, Marcos Fava & CASTRO, Luciano Thomé e. Administração de Vendas. Ed. Atlas. |
|PFLAEGING, Niels. Liderando com metas flexíveis. Ed. Bookman. |
|SCHIENLE, Kathleen. Metas: defina objetivos e supere adversidades. Ed. Senac RJ. |
|STANTON, William & SPIRO, Rosann. Administração de Vendas. Ed. LTC. |
|WALLACE, Thomaz & STAHL, Robert. Previsão de vendas. Ed. IMAM. |
|WANKE, Peter & JULIANELLI, Leonardo. Previsão de vendas. Ed. Atlas. |
|3.- ATIVIDADES DE VENDAS |
|MOREIRA, Julio Cesar T. Administração de Vendas. Ed. Saraiva. |
|NEVES, Marcos Fava & CASTRO, Luciano Thomé e. Administração de Vendas. Ed. Atlas. |
|LAS CASAS, Alexandre Luzzi. Administração de Vendas. Ed. Atlas. |
|STANTON, William & SPIRO, Rosann. Administração de Vendas. Ed. LTC. |
|COBRA, Marcos. Administração de Vendas. Ed. Atlas. |
|TEIXEIRA, Elson et. al. Gestão de Vendas. Ed. FGV. |
|COBRA, Marcos & TEJON, José Luiz. Gestão de Vendas: os 21 segredos do sucesso. Ed. Saraiva. |
|FUTRELL, Charles. Vendas: fundamentos e novas práticas de gestão. Ed. Saraiva. |
|THULL, Jeffrey. Gestão de vendas complexas. Ed. Elsevier. |
|MEINBERG, José Luiz et. al. Gestão estratégica de vendas. Ed. FGV. |
|RACKHAM, Neil & VINCENTIS, John de. Reinventando a gestão de vendas. Ed. Elsevier. |
|4.- CANAIS DE COMERCIALIZAÇÃO |
|ARBACHE, Fernando Saba et. al. Gestão de logística, distribuição e trade marketing. Ed. FGV. |
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