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Best Snacks Essay

3886 words - 16 pages

Best Snacks Problem Solution
Stephanie Curry
MMPBL 550-Creativity, Innovation, and Organizational Design
May 28, 2012
Sara Garski
Best Snacks Problem Solution
The snack food industry has become increasingly commodity-based over the past ten years, and while the competition has increased, differentiation among the competitors has decreased. This gradual change in the industry has caused sales to slip, market share to decrease, and stock prices to fall. The unwillingness of the company to change to the needs of the market has put the company in a position to lose its long-held premier standing in the industry. In addition to the financial and economic problems facing the ...view middle of the document...

35). According to Decision Innovation (2012), incremental innovation is characterized by:
• Utilizing or enhancing current core competencies and capabilities
• Modest technological changes from existing platforms, products, or services
• Responding to customer needs identified from current offers
• A more predictable path or process, particularly with respect to costs
• Often following a formal stage-gate process
• Prolonging the market life of a product or service while sustaining the competitiveness of existing products in the market
• Enabling continued growth with low risk
Incremental innovation provides Best Snack’s with solutions that will provide the company with enough sustainable innovation to propel the company above the competition. The ability to learn faster, better, and more cheaply than the competition can mean the difference between maintaining market leadership and barely surviving (Davila, Epstein & Shelton, 2006). It is the responsibility of the management team at Best Snack’s to discover what will invigorate the organization’s innovation and creativity so that the company can carry on for another 150 years as a leader in the industry.  

Stakeholder Perspectives and Ethical Dilemmas
For Best Snack’s to achieve long-term profits and sustainability, high-quality customer relationships are important. To gain that sustainability with consumers the company must establish and maintain a lasting relationship it is essential that the company is based on ethics. Good business ethics leave a permanent impression on customers, and that impression builds trust which in turn retains loyal customers and creates new ones. By encompassing a moral business ethic throughout the company, Best Snack’s can regain lost customers, and gain new ones.

Frame the Right Problem
It is vital for Best Snacks to provide innovative and creative alternatives that will renew the corporate philosophy, and revamp employees and management through redesigned alternatives. Through incremental innovation, Best Snack’s can remain at a competitive advantage in the snack food industry.

Describe the End-State Vision
By rejuvenating and innovating Best Snack’s Inc., the company will position themselves to remain a top competitor in the snack food industry for another 150 years.

Identify the Alternatives and Benchmarking Validation

In a declining market where it is most affordable for consumers to buy snack foods based on cost, it is more beneficial for the company to make small but significant incremental innovations to the current product line. By slightly modifying the current product line, followed by introducing one or two new innovative products, the organization has a better chance of achieving the desired end-state goals. The current change in the economy has left the company unable to rely on the previous ways of achieving success. One of the best strategies...

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