This website uses cookies to ensure you have the best experience. Learn more

Best Snacks Essay

2881 words - 12 pages

Best Snacks Problem Solution

MMPBL/550
October 15, 2011
Best Snacks Problem Solution
Best Snacks, Inc. is has been in business for 150 years and within the past two years the sales have been slipping (Scenario, 2006). Due to the increase of businesses in the same snack market Best Snacks must figure out a way to increase the sales and to be in the number one spot again. With Best Snacks having comfort of being success the past few years they have now discovered that they must find creative and innovative ways to sell the snacks that the business has been built on. The areas that Best Snacks will need to focus on are sales, marketing new ideas and management support. With over ...view middle of the document...

While Best Snacks believed that the success of yester-year has carried them now the market has widened and it is now affecting the sales. What Best Snacks needs to keep in mind is that the increase sale will come from the well-researched and developed ideas, which has not been implemented lately. So with Sabrina’s disposition it already encounters that she is in full agreement with the plan. The next issue is to market the product at an angle that will be appealing to the customer, while still being affordable. With the competition starting to gain momentum Best Snacks needs to be able to keep up with the masses by adhering to what the customer is wanting and how to implement change without failing Best Snacks. Sabrina’s task of being creative and innovative will to be specific, measureable, achievable, relevant and have a timeframe (SMART) (Sadeen, 2010). The implemented plan will need to have a positive outlook for the team players, employees, and most importantly the customers.

Describe the Situation
Issue and Opportunity Identification
Although Best Snacks Inc. is a 150 year old company in the last 10 years the company has suffering a slip in sales. The slip in sales is due partly to the fact that there are other companies who are providing the same service which gives customers more choices. Sabrina has been chosen to defeat the competition and she has decided to start with involving the employees by having surveys conducted (Scenario, 2006). These surveys that have been conducted included what needs to be reviewed, improved on and implemented. The employee surveys produced that the training and development of creativity should be enforced as well as the employees having the support of the management team. If the ideas of the employees are to be used for the betterment of Best Snacks it can possibly increase the sales of the snacks which will help bring Best Snacks to the standings that they were once at. Once the creativity has been implemented to providing some innovative changes the new ideas that are marketed will help to develop a more consistent sales promotion for the company and therefore incentive programs will be developed to reward the employees or management team. With this survey there will be plenty of communication and no room for any one’s input due to the content of creativity and innovation. Now that the survey has become the focal point of the creative and innovative process of Best Snacks the employees have a closer relationship with the managers and are more eager to share the thoughts and ideas. So now they are all experiencing how to create and implement an innovative plan that will satisfy all parties involved. Sabrina and the main players are aware that they must take into consideration that whatever the outcome is it must be a realistic and that all for parties to be in agreement. The opportunity that Best Snacks, Inc. has is the reputation that they have created for themselves and their dedication...

Other Papers Like Best Snacks

Problem Solution: Best Snacks Inc Essay

1613 words - 7 pages different purposes. Every design seeks to pattern the activities of organization towards a common outcome. From the perspective of Best Snacks Inc. it has a choice of selecting a design that will help it achieve its objectives. The choice of organizational design provides Best Snacks Inc a selection of designs each appropriate for different intended outcomes. The systems can be designed to encourage innovation/creativity. Technology can be used to

Snack-Food Industry – Driving Factors Essay

702 words - 3 pages that are marked as “it is better for you” or “fatless” will remain popular. After accustomed to a special snack, this becomes a private label snack because consumers are looking for their best value when buying snacks. Due to inflation people are more likely to buy some snacks instead of going to restaurants and cooking for themselves, but at the same time inflation causes the price to go up on snack food. Consumer also look for new innovations

Assignment 4

1714 words - 7 pages snacks in the snacking market. It can be easily found standing out from among its other chip brethorn by cusomers spotting its uniquely, uncommon saddle shape along with it being packaged inside such a distint canister. Many have made Pringles, with its well over eighty flavors, one of the snack aisles best sellers for more than 40 years. The Pringles team shares simlilar values and the passion for growth, as the driven people at Kellogg have

Pepsi Case Study

1902 words - 8 pages at competitive disadvantage. Opportunities - International expansion - Sponsorship in professional sports and in food establishments - Increasing demand for sugar-free beverages (Pepsi Next should be introduced to the international market). Threats - Coca Cola expanding to foreign markets and claiming untapped markets - Decline in Carbonated Drink Sales 3 Portfolio of the company (3) Strategic Business Units : Snacks, Carbonated

Bitterness of Sweet

1191 words - 5 pages could hear. The door creaked as it was slowing open. Alliya poked her head in. Alliya and I had been best friends ever since we took our first breath. She was annoying,conceited, stubborn, and practically a spoiled brat. I frequently told her whenever she stepped on my nerves. Alliya, in the other hand, had her cute sides too. A good example would be how her perkiness brought life to everyone around her. “I totally forgot that you guys

Product Pricing and Channels Paper

1534 words - 7 pages delicious content devoid of any array of chemicals, preservatives, and fillers found in most other snacks. KIND bars are healthy because the bars are made from all natural fruit and nut. It constitutes a good source of fiber. In some cases they are free of Trans fat and more so, are cholesterol free with very low sodium levels. KIND healthy bars are made from one hundred percent whole ingredients from almonds, pumpkin and hemp seeds, pea crisps

Pepsi Corporate Strategy

3042 words - 13 pages PEPSI 1___________ 1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008. PepsiCo’s corporate strategy had diversified, in 2008, the company into salty and sweet snacks, soft drinks, orange juice, bottled water, and ready-to-eat drink teas and coffees, purified and functional waters, isotonic beverages, hot and ready-to-eat breakfast cereals

Case Study

1162 words - 5 pages pushing ahead with her decision to split Kraft into two independent public companies, a high margin North American Grocery business and a high growth Global Snacks business. Rosenfeld contended that this was the best way to stage the company's businesses "for long-term success, the best way for shareholders to value each business, and the best way to ensure a bright future for our people." Rosenfeld, who was ranked number one on Fortune's1 'Most

Devils Den

1540 words - 7 pages or not the night shift managerial team performs strategy execution processes adequately. Introduction Susan identifies that the main problem mainly has to do with the night shift operations at the Devil’s Den. She points out that she had been noticing the fact that many of the employees at the snack bar were simply allowing their friends to take snacks without having to pay for them at all. Susan also points out those employees were also taking

Are Human Behavior Predictable

631 words - 3 pages factors with respect to the study done by Lee J Cronbach and Richard Snow in 1977. It suggested that there are many limits on the predictability of human behavior. Individual differences actually affect educational effectiveness because they affect behavior. Not one way is the best for teaching every student to read. Moreover, there are certain types of personalities that are too complex to be predictable, such as someone with a personality

Obesity in Children

2338 words - 10 pages ) who are generally not as healthy as people were just a few decades ago. Widespread obesity has been the extreme result of these changes. The best wellbeing danger confronting youngsters today is not a horrible infection, for example, Ebola, or an unimaginable injury, for example, misuse; it is weight, which is characterized by the restorative group as the gathering of muscle to fat quotients levels over a quarter century in young men and thirty

Related Essays

Best Snacks Essay

2520 words - 11 pages Task A: Problem/Opportunity Statement Instructions for Task A: In the Response row, write out the problem/opportunity statements for the scenario for each of the team members. Response to Task A: The Best Snacks Scenario presents one general problem but several opportunities to correct the problem. The CEO of Best Snacks, Elizabeth Fairchild, recognized the lack of innovation and creativity from Best Snacks employees by analyzing finical

Best Snacks Essay

3049 words - 13 pages Response to Task A: The Best Snacks Scenario presents one general problem but several opportunities to correct the problem. The Chief Executive Officer of Best Snacks, Elizabeth Fairchild, recognized the lack of innovation and creativity from Best Snacks employees by analyzing finical loses in their investor’s reports. Due the lack of profits Fairchild believes that several internal changes need to take place, starting with the employee

Best Snacks Essay

3886 words - 16 pages Best Snacks Problem Solution Stephanie Curry MMPBL 550-Creativity, Innovation, and Organizational Design May 28, 2012 Sara Garski Best Snacks Problem Solution The snack food industry has become increasingly commodity-based over the past ten years, and while the competition has increased, differentiation among the competitors has decreased. This gradual change in the industry has caused sales to slip, market share to decrease, and

Best Snacks Problem Solution Essay

4243 words - 17 pages Best Snacks Problem Solution Lashanna Dipiano MMPL/550 May 12, 2011 Phillip Norris Best Snacks Problem Solution Best Snacks, Inc is a 150 year old company that has been held publicly for more than 100 years. Although the company has enjoyed many years of success, it has recently failed sustain its success due to the lack of innovation and creativity over the last 5 years. In today’s business environment innovation is necessary to sustain