This website uses cookies to ensure you have the best experience. Learn more

Benchmarking: A Quantitative And Qualitative Look At Southwest Airlines And British Airways

5333 words - 22 pages

Benchmarking:A Quantitative and Qualitative Look atSouthwest Airlines and British AirwaysIn today's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis, managers determine the firm's critical processes and outputs, baseline those processes, then compare the performance of each process against a standard outside the industry" (Bounds, Yorks, Adams, & Ranney 1994). To effectively improve a business process to world-class quality, managers must find a firm that is recognized as a ...view middle of the document...

This fundamental theory cannot be overstated. Global competition is growing due to the technological boom. The expansion of the Internet and digital communication has forced once domestic firms to consider foreign competitors. To remain ahead, companies are realizing they must match or exceed the business practices of the best in the world. "The only way that we can drive our organizations to excellence is to ensure that we keep our eyes on our competitors and world best practice in all aspects of business" (Bendell, Boulter, & Goodstadt 1998).Benchmarking should not be considered simply a tool of management, but rather an integral part of the business strategy of a firm. When implementing benchmarking, management must consider the overall issues of performance and process re-engineering. It should be seen as part of the management practice with an organization pursuing excellence. In addition to influencing management's practices, benchmarking should become part of the organizational strategy. Essentially, benchmarking effects all aspects of management, as well as the business. The goal is to establish benchmarking as a dynamic process with full integration into the organizational structure. Commitment to the best practices eventually will become the natural way of doing things.There are five keys to successful benchmarking: emphasis on quality, business processes, limitations of Total Quality Management, external benchmarking, and benchmarking for survival. Benchmarking emphasizes quality in all areas and functions of the organization. It is not limited to the major services or products used by the external end consumer. Organizations should approach their processes with a preventative mentality, rather than a reactionary approach. This will ensure quality in all steps of the process.The second key to successful benchmarking is understanding the importance of business processes. An organization can be seen as a series of major and minor business processes. Major processes contribute to the delivery of products or services to the end consumer, while minor processes make more subtle contributions. These processes are not performed in isolation. The end result relies heavily on the satisfactory completion of all processes and the communication of all functional areas involved. By viewing these processes as a whole, management can identify process inefficiencies. These inefficiencies may include delays or queuing at process bottlenecks, lack of control or checking, or places responsibility for process activities is not clear.The Total Quality Management model is limited in its scope of improvement. Total Quality Management establishes targets for performance rather than focusing on continuous improvement. This perspective is to narrow because it fails to consider the overall improvement process. To be effective, management must incorporate all aspects of the business into a dynamic improvement process.The fourth key to benchmarking is...

Other Papers Like Benchmarking: A Quantitative And Qualitative Look At Southwest Airlines And British Airways

Segmentation and Target Market for Southwest Airlines

2035 words - 9 pages experienced on a daily basis. “This branding strategy relies on an understanding of what consumers want in an airline, and why they choose a particular airline. Are they more interested in comfort at the cost of higher prices or would they rather pick a budget airline who brings a sense of quirkiness to the travel experience?” (Marketing-Schools.org, 2012). Geographic Segmentation When Southwest Airlines started service in June of 1971, it only

Pros and Cons of Qualitative vs. Quantitative Research

563 words - 3 pages Pros and cons of quantitative and qualitative market research Marketing for Managers Pros and cons of quantitative and qualitative market research Qualitative marketing research is used instead of quantitative sometimes because the consumers’ actions do not always match the answers they give in the market survey. Qualitative market researches are not structured in their measurement, which promotes a wide variety of responses. The

Tempest A Look At Reality And

1667 words - 7 pages effective when trying to accomplish something very quickly; such as punishment or trying to teach somebody a lesson. Prospero casts spells on Caliban to punish him for cursing and disobeying Prospero's authority. Caliban is put to work doing a back breaking job, and all that Caliban does is try to curse at Prospero. Prospero casts a spell to make Caliban's body fill with cramps and pinches all over. Direct magic doesn't always work in one try, so a

A Brief Look at the Causes and Effects of Cancer

1384 words - 6 pages A Brief Look at the Causes and Effects of Cancer It is one of the most dreaded and fatal diseases of the modern world. While there is extensive research on the illness, there is no known cure for all its forms. It can appear without warning and by the time it is diagnosed, it may already be too late. As long ago as 400 B.C., “Hippocrates is said to have named masses of cancerous cells karkinos — Greek for crab” (“Origin Of The Word â

How Did Unilever Use Qualitative And Quantitative Research To Develop The Positioning Claim For Lifebuoy?

525 words - 3 pages occurring situations. Observation of consumers is often a powerful tool. Looking at how consumers select products may yield insights into how they make decisions and what they look for. Observational research is conducted with the informed consent of the consumer or in certain instances without the consumer being aware of the researcher’s presence. It has to be done objectively over a long period of time and on a large proportion of consumers to

Qualitative Enquiry and Qualitative Enquiry

621 words - 3 pages Qualitative enquiry adopts an exploratory orientation whereas quantitative enquiry is usually designed to find relationships among variables. How does this difference in research orientation affect the data collection and data analysis methods used for the two types of educational enquiry? Illustrate your answer with examples. Distinctive features of much qualitative research are: • ‘It tends to adopt an exploratory orientation in

Benchmarking And Management Accounting

2282 words - 10 pages company internal data and preliminary external competitive analysis, using industry comparisons of quality from reliable consumer reports, would determine the scope and significance of the study for each area. • In the second stage, a benchmarking team should have been developed of committed individuals to the benchmarking project by Hiram. The benchmarking team should include individuals from all functional area in Rainbarrel. However, the

A Look At Schizophrenia

3547 words - 15 pages , many are claiming that the DSM-IV-TR tends to ignore vital qualitative information, making it a less than satisfactory guide for diagnosis. One critic writes in the American Journal of Psychiatry; "DSM-IV defines schizophrenia, as a discrete category, not a quantitative dimension...." Curiously, DSM-IV also states 'there is no assumption that each category of mental disorder is a completely discrete entity with absolute boundaries dividing it

A look at plato and why he was a classical writer

564 words - 3 pages Plato in a Classical WorldIn our times, we often look back and compare the present against the past. One of the areas that we tend to do this with is philosophy. We can currently try and generalize the two types of philosophy into two categories: Classical and Romantic. Born on 428 B.C., Plato was one of the most influential Classical writers of all time. Plato can be said to be a classical thinker in its most pure form.One of the most important

Qualitative Methods and Analysis

1221 words - 5 pages qualitative data I selected is position. The qualitative data provide 3 scales of work, human supply, data equipment and or knowledge and management. The quantitative data is a dimension or quantity of job satisfaction, number1 as the lowest and 7 as the highest. The intrinsic measurement is in regards the functions of work. I selected these choices because I have performed in all of these places; I was delighted and obtained the main satisfaction out of

Quantatative And Qualitative Research

609 words - 3 pages -Lizarraga,P., & Mack, T. (2008). Definitions of multicultural competence: Frontline human service providers’ perspective. Journal of Multicultural Counselling and Development, 36(2), 88-100). Collins, S., & Arthur. N. (2010). Culture-infused counselling: A fresh look at classic framework of multicultural counselling competencies. Counselling Psychology Quarterly, 23 203-216. Dyche, L., & Zayas, L. H. (2001). Cross-cultural empathy and

Related Essays

Changing The Culture At British Airways

1113 words - 5 pages Changing the Culture at British Airways I. Problems you identified from the case a. Macro- “In August 1971, the Civil Aviation Act became law, setting the stage for the British Airways Board to assume control of two-state run airlines, British European Airways and British Overseas Airways Corporation, under the name British Airways” (Jick & Peiperl, 2011, pp. 24-36). Another problem was privatization. According to the text, April

Why Is Parts Inventory Management So Important At Southwest Airlines?

629 words - 3 pages Case Study #2 1. Why is parts inventory management so important at Southwest Airlines? What business processes are affected by the airline’s ability or inability to have required parts on hand? Southwestern airlines are very high profile airlines with over 500 aircraft in 68 cities, and revenues of upward to $10.1 billion (Laudon&Laudon 2011). In order to maintain and to keep their good reputation Southwestern must be able to keep available

Quantitative And Qualitative Essay

687 words - 3 pages Sarah Rosado November 19th, 2009 analysis quantitative and qualitative An odd walkway across a unique structured design. Several buildings cover most of the campus; but it does not reach the limit. At one point of this educational center, the art windows are in view

Quantitative And Qualitative Research Methods Paper

1097 words - 5 pages valid. Quantitative research entails hard and objective data. Quantitative research seeks to quantify data and generalize the results from the predetermined sample to the target population. It also aims at measuring the incidence of various views and opinions in a given sample (Balnaves & Caputi, 2001). Qualitative Research Qualitative research involves the collection, analysis and interpretation of data through the application of the