This website uses cookies to ensure you have the best experience. Learn more

Ben & Jerry's To Unilever Essay

3862 words - 16 pages

ery

CHAPTER 1:
Ice-Cream

ICE-CREAM: The History & Backgrounds

Ice cream (derived from earlier iced cream or cream ice is a frozen dessert usually made from dairy products, such as milk and cream and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners. In some cases, artificial flavourings and colourings are used in addition to, or instead of, the natural ingredients. The mixture of chosen ingredients is stirred slowly while cooling, in order to incorporate air and to prevent large ice crystals from forming. The result is smoothly textured semi-solid foam that is malleable and can be scooped.
...view middle of the document...

In 400 BC, the Persians went further and invented a special chilled food, made of rose water and vermicelli, which was served to royalty during summers. The ice was mixed with saffron, fruits, and various other flavours.

Ancient civilizations have served ice for cold foods for thousands of years. The BBC reports that a frozen mixture of milk and rice was used in China around 200 BC. The Roman Emperor Nero, had ice brought from the mountains and combined it with fruit toppings. These were some early chilled delicacies.. Arabs used milk as a major ingredient in the production of ice cream and sweetened it with sugar rather than fruit juices. It was flavoured with rosewater, dried fruits and nuts.

Picture 2: Italian Duchess, Chatherine de Medici, credited for introducing ice-cream into Europe in 16th Century
Maguelonne Toussaint-Samat asserts, in her History of Food, that "the Chinese may be credited with inventing a device to make sorbets and ice cream. They poured a mixture of snow and saltpetre over the exteriors of containers filled with syrup, for, in the same way as salt raises the boiling-point of water, it lowers the freezing-point to below zero. Some distorted accounts claim that in the age of Emperor Yingzong, Song Dynasty (960–1279) of China, a poem named Ode to the ice cheese was written by the poet Yang Wanli. Actually, this poem was named Ode to the pastry is a kind of food much like pastry in the Western world) and has nothing to do with ice cream.  It has also been claimed that, in the Yuan Dynasty, Kublai Khan enjoyed ice cream and kept it a royal secret until Marco Polo visited China and took the technique of making ice cream to Italy.

Picture 3: Marco Polo acquiring the recipe for ice-cream from Kublai Khan

In the sixteenth century, the Mughal emperors used relays of horsemen to bring ice from the Hindu Kush to Delhi, where it was used in fruit sorbets.

Production of Ice-Cream

Before the development of modern refrigeration, ice cream was a luxury reserved for special occasions. Making it was quite laborious; ice was cut from lakes and ponds during the winter and stored in holes in the ground, or in wood-frame or brick ice houses, insulated by straw. Many farmers and plantation owners, including U.S. Presidents George Washington and Thomas Jefferson, cut and stored ice in the winter for use in the summer. Frederic Tudor of Boston turned ice harvesting and shipping into a big business, cutting ice in New England and shipping it around the world.

Ice cream was made by hand in a large bowl placed inside a tub filled with ice and salt. This was called the pot-freezer method. French confectioners refined the pot-freezer method, making ice cream in a sorbetière (a covered pail with a handle attached to the lid). In the pot-freezer method, the temperature of the ingredients is reduced by the mixture of crushed ice and salt. The salt water is cooled by the ice, and the action of the salt on the ice causes it to...

Other Papers Like Ben & Jerry's to Unilever

Finance Manager Essay

5554 words - 23 pages . In response, the Ben & Jerry’s board had authorized Odak to pursue jointventure and merger discussions with Unilever and Dreyer’s. By December, the joint-venture arrangements had broken down, but the discussions had resulted in takeover offers for Ben & Jerry’s of between $33 and $35 a share from Unilever, and an offer of $31 a share from Dreyer’s. Just yesterday, Unilever had raised its offer to $36, and two private investment houses

Case Study of Ben&Jerry

1069 words - 5 pages than other rest offers from the shareholders perspective. In stock transaction, Ben & Jerry will share the synergy risk with the Dreyer’s Grand. Unilever The offer maximizes the shareholders wealth but disturbs the management philosophy. Unilever, as a profit oriented organization, may not encourage the philanthropy that is so important to B&J. There is a threat over the management philosophy. However, Unilever maintain select members of B&J

Marketing Segmentation & Targeting Bluebell

813 words - 4 pages | | | | | | | | |Blue Bell commercials tend to focus more on the |Ben and Jerry's website is setup like a children's| |What SPECIFIC facts, observations, or

Mission, Vision, And Values Of Ben And Jerry's

1972 words - 8 pages our critical evaluation of the importance of mission, vision and values of a company in its role in Strategy formulation and in its importance in setting a "Guiding philosophy based on a set of fundamental principles, motivating assumptions, values and tenets" (Jim Collins and Porras) , I have chosen Ben and Jerry's as the company to evaluate. By using Ben and Jerry's as am example, I aim to detail and show that by having the characteristic's

Types of Branding

525 words - 3 pages new brand name to each of its products, with no clear connection between them. This does remove the key advantage of family branding when launching a product, but also avoids the negative effects that come about if the product is a failure. Example; Unilever: Owns many brands in numerous markets such as, Ben & Jerry's Ice cream, Persil washing powder and Dove bath and shower products. Procter & Gamble; Owns many brands in numerous

Strategic Management

2611 words - 11 pages distribution channels Grocery retailers 99% (supermarkets 52.7%) and non-grocery specialized retailers 1% competitors Australasian Food Group (29.3%), Unilever (26.2%), Regal Cream (13.6%), Aldi, McCain, Wesfarmers (combined 20%) and Ben & Jerry's (4%), others (6%) customers retail consumption per capita (9.2 kg annually) highest in the world (Case A, MBSW), complimentary products gelato, sherbets, sorbets, frozen yoghurts and novelties dairy

Marketing Mix

1119 words - 5 pages sellers and customers. This usually happens face-to-face, or over the phone. Mass selling to communicating with a great number of peoples all at once, such as TV or newspapers. Sales promotion refers to other activities, which stimulates interest, trial, or purchase by final customers or others in the channel.Two organizations that I am somewhat familiar with are Ben and Jerry's and Haagen-Dazs ice cream. These are two rival brands at the top end

Ben & Jerry's Case Study

1107 words - 5 pages , making them only slightly bigger than Ben & Jerry who are seeking for a much bigger company with more resources. A stock offer means that all the risks that existed before the acquisition remained after the acquisition. Therefore, a cash offer is preferable. We will eliminate Meadowbrook Lane because they offer less cash than Unilever and because they want to implement a new management team. In opposition Unilever maintain select members of Ben & Jerry management offers more cash and has a market capitalization of $18 billion that is what Ben & Jerry are seeking. Therefore we would choose Unilever offer.

ice cream region

5325 words - 22 pages . It also benefits from a strong brand in Magnum, which continues to see strong growth. Ice cream is a core focus for Unilever. Its positioning is largely premium with Magnum heading up its presence but supported by sales of Ben & Jerry’s largely in the US market. Unilever has pushed Magnum into new formats, Magnum Minis and Magnum Luxury tubs. The brand however will need to find a stronger presence in emerging markets in order to sustain

Mm Case Seminar

1193 words - 5 pages expand its market shares. And being more of a market challenger in developed markets, Nokia needs to keep transforming their product to meet the new demands ands not to lose their market shares to others.   Ben & Jerry's   1. How does Ben & Jerry's values help execute the marketing strategy?  Social values take an important part of Ben & Jerry’s company values. The company aims to build a strong relationship with its customers therefore

Annual Report

2711 words - 11 pages beverages and weight management products. Major brands in this segment include Heartbrand, including Cornetto, Magnum, Carte d Or and Solero, Wall s, Ben & Jerry s, Breyers, Lipton, Brooke Bond and Slim Fast. During 2010, this segment contributed 19% to total sales. Unilever PLC is a subsidiary of The Unilever Group and is listed as American Depositary Receipts (ADRs) on the NYSE and as shares on the London Stock Exchange. Unilever PLC shares were

Related Essays

Ben And Jerry Essay

663 words - 3 pages reconstituted most of the ice-cream flavors changed packaging, and closed down the scoopshop.-   Ben & Jerry’s learned important lessons about their limitations as , international organizationcapable of managing foreign markets.-   In April 2000, the Anglo-Dutch company Unilever acquired Ben & Jerry's, adding $240 million ice-cream company to its global portfolio of brands-   Unilever will keep BJ’s company intact as a self-managed U.S. division-   However, Ben & Jerry's loosely organized foreign markets and distribution outlets will become part of Unilever’s international marketing networks

Quality Perspective Of Ben And Jerry's

2626 words - 11 pages wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment. “Ben & Jerry's, a wholly-owned autonomous subsidiary of Unilever, operates its business on a three-part mission statement emphasizing product quality, economic reward and a commitment to the community” (4). * Social Mission * To operate the company in a way that actively recognizes the central role that

Ben & Jerry's Homemade Ice Cream, Inc.: Keeping The Mission Alive

3807 words - 16 pages Ben & Jerry's Case AnalysisGive the history of the company in the case. In this history you should discuss how the company came into the situation presented in the case.In 1977, two friends, Ben Cohen and Jerry Greenfield, decided they were tired of working for someone else and wanted to start their own business. They took a five dollar correspondence course on ice-cream making, rented an abandoned gas in Burlington, Vermont, and started

Ben & Jerry's Media Program Essay

1832 words - 8 pages went national and expanded beyond Vermont. They continued to expand operations over the years. In 2000 Unilever purchased Ben & Jerry’s for 326 million in cash. Ben & Jerry’s was founded on and dedicated to a sustainable corporate concept of linked prosperity. Their Mission consists of three parts: SOCIAL MISSION: To operate their company with a goal of crafting innovative ways to improve the quality of life in the communities they