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Behavior And Communication Essay

805 words - 4 pages

Starbucks Behavior and Communication
Lani Vinas Bioc
BCOM/230
October 1, 2012
Jamie Barmach

Starbucks Behavior and Communication
What comes to person’s mind when someone mentioned the named Starbucks? A friend called and invited to have some coffee with her. Wondered about the aroma of the tasty coffee with whipped cream on the top, a sudden and prompt answered, “Oh yeah, definitely, let us meet at Starbucks after work.”
Starbucks is a well-known coffee shop in the world. They are awarded as “No.1 Best Coffee” by Zagat’s Survey of National Chain Restaurants in 2009-2011. They started in 1971 in Pike Place of Seattle. They have grown so fast that in August 2012 they are closely ...view middle of the document...

Voicemail system is what the Starbucks’ executive uses for companywide communication. They use their website to communicate externally. The Standards of Business Conduct is posted in the company’s website which provides legal compliance and ethical training.
“Starbucks CEO, Howard Schultz, is trying hard to enact the company value of

providing quality products and great service in response to the financial problems” (Kinicki & Fugate, 2012, p. 34) Back in 2010, he closed the stores for three and half hours for retraining the employees because they have not remembered the mission of the company for the customer and that is to offer the high-quality of service.

Reference:
Starbucks Corporation. (2012). Retrieved from http://www.starbucks.com/about-us/our-heritage
Kinicki, A., & Fugate, M. (2012). Organizational Behavior: Key Concepts, Skills & Best Practices, 5/e (5th ed.). : McGraw-Hill Higher Education.
A Success Strategy at Starbucks. (2000-2012 ). Green At Work Magazine Premier Corporate Sustainability Publication http://www.greenatworkmag.com/gwsubaccess/05julaug/starbucks.html
Starbucks Corporation. (2012). http://www.starbucks.com/about-us/company-information/business-ethics-and-compliance
Starbucks Corporation. (2012). http://www.starbucks.com/about-us/our-heritage
Starbucks Corporation. (2012). http://www.starbucks.com/about-us/company-information/mission-statement

|Content |Points |Points |Additional Comments: |
|60 Percent |Available |Earned | |
| |3 |3/3 | |
|All key elements of the assignment are covered in a substantive| | | You hit all of the key elements in the body of|
|way. | | |the paper. You also made some very strong |
|Describes the culture of the organization | | |statements that, backed up your research. |
|Discusses the types of communication this organization uses for| | | |
|internal and external communication | | | |
|Discusses the extent to which communication in an organization | | | |
|is determined by the organization’s culture | | | |
|Discusses whether the espoused values of the selected | | | ...

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