Case Study British American Tobacco Bangladesh Ltd
Order collection system through Mobile
Mobilizing its Supply Chain Management
The End Customer
The business was formed in 1902 British American Tobacco was established to trade outside both the UK and the USA, and grew from its roots in dozens of countries across Africa, Asia, Latin America and continental Europe British American Tobacco Bangladesh is one of the largest multinational companies in the country and has been operating for over 100 years. Bat has over 1,000 employees and we take pride in being one of the preferred employers in Bangladesh. Responsibility - to their shareholders, employees, business partners, customers and ...view middle of the document...
The challenges were: • • Collection of data nationwide without adding major new infrastructure setup Literacy among the sales force in term of data entry
• • The number of transaction per sales force are relatively higher Automatic updates in their central database
The company was on the look out for a solution that could mobilize their entire distribution channel in a more organized and easier methodology, minimizing the occurring objections and ultimately creating efficiency and saving time. A comprehensive system was required to meet their constraints of receiving daily sales and stock data from all locations and with automatic updates in their central database, where human interventions will be very lower.
Business X-Press Solution is a GPRS (Global Packet Radio System) based flexible management tool especially designed to help enterprises in enhancing their field-based business operations while integrating it directly with Organization’s back-office applications Like - confirming, collecting or requesting orders of products and services that can be done easily now from anywhere via your mobile phone or handhelds just by scrolling, selecting & sending it to the Organization’s Central Server, since the entire ‘Business Process Application’ or ‘Order Management System’ will be installed in the respective mobile phones of the Organization’s concerning persons. Considering the challenges and objectives, Business Automation Ltd. proposed a solution based on Business Express’ framework to BAT, where all data transaction would be done through GPRS platform from all Cellular networks. Business Express is a framework based on open environment Java 2 Enterprise Edition (J2EE) and Java 2 Micro Edition (J2ME). System comprises of two parts – Server part and client part. Server side uses any industry standard backend data base as per the organization and convenience. Synchronization between client and server was happened using mobile network by HTTP based synchronization using XML format. Strong data encryption and decryption techniques have been used to avoid any mishap. Application at Mobile/PDA Phone: J2ME has been used as platform as it is open standard and most of the mobile phone OS are compatible this platform. The application sends data to the server using HTTP protocol in XML format (i.e. WML). It also use confirmation signal to ensure that data is correctly sent or received. Application has four layer one is gateway the other is encryption decryption layer and the other is...