This website uses cookies to ensure you have the best experience. Learn more

Bass Case Study

1484 words - 6 pages

1. Using the information provided, prepare the report that David Bennet requested, assuming that the project will begin immediately. Assume 45days are available to complete the project, including transporting the car to Detroit before the auto show begins. Your report should briefly discuss the aspects of the proposed new business, such as the competitive priorities that Bennett asked about.

a. Assessment of new business
i. Attract new customers
BASS’s current business consist of three car dealership that sell and service several makes od American and Japanese cars, two autopart stores, one large body shop and car painting business and one auto salvage yard. The decision to ...view middle of the document...

By providing different kind of service, we give customer several options to choose from, which is an attractive service since customer would want their car to be unique.

b. Competitive priorities of new business
i. Cost
The cost of restoring vintage car is quite high especially in cost of auto parts. There are two ways to get auto parts for car restoration. The first type is New Old Stock, which is new parts manufactured years ago that is still packaged in its’ original carton. This kind of parts is not easy to obtain as New Old Stock is not produced in large quantities and parts of certain vintage car are no longer exist.

The second type is machine new parts to replicate those that are hard to find or no longer exist. This option is rather costly because BASS has to purchase a new machine to make those parts. BASS would need to produce customized parts in small quantity as different brand of car need different types of parts. So, producing standardized products in large quantity to lower cost structure is not an option for BASS. But, if BASS could increase sales by providing quality products and satisfying customer needs, we could still lower the cost structure and increase our profit margin because we achieved economies of scale by spreading fixed cost over large amount of output.

Another way to get auto parts is to purchase second hand auto parts. Second hand auto parts are cheaper compared to machining new parts but the quality could be compromised. Some customers might not want their vintage car turning into “used car”.

We could also choose to outsource manufacturing of auto parts to outside supplier. Outsourcing could lower the cost for auto parts but it is recommended that we do break-even analysis before making any decision.

Besides cost of raw materials, labor cost will be increased as we need to hire skilled labor who knows a lot about vintage car to do the restoration, especially if we want to restore it to mint condition. This is a niche market so it will be costly to hire the expertise in vintage car.

The process of vintage car restoration is job shop because we need to produce customized product at low quantity. This will increase labor cost as restoration process has to be done by hand. We can’t use machine because machines found on the market are only designed to assemble modern cars, there’s no machine to assemble vintage car.

So, it is not recommended to choose cost as competitive priorities as vintage cars are expensive to restore.

ii. Quality
Vintage car is a sophisticated item. Owner or collector of vintage car are usually very rich and are willing to spend a large sum of money to purchase or restore their cars.

Thus, quality is a competitive priority we could focus on. Raw materials used should be of certain quality, so, if we want to use quality materials, we have to sacrifice cost. High quality auto parts are high in cost than used or second hand parts.

We provide service to...

Other Papers Like Bass Case Study

Transformational Leadership Essay

3012 words - 13 pages (Bass, 1997; Bass & Avolio, 1994; Lowe, Kroeck & Sivasubramaniam, 1996). Due to these desirable effects, a significant amount of research has also been undertaken in trying to understand factors that predict or contribute to transformational leadership behaviours. For this reason, the relationship between emotional intelligence and transformational leadership is one that has attracted much attention. The following paper examines this proposition in

Characteristics of a Good Leader Essay

3879 words - 16 pages encourage positive teamwork (Covey, 2004, p.65). The seventh habit involves taking time to ‘sharpen the saw’ which Covey translates as meaning time to refresh physical, spiritual, psychological and socio-emotional dimensions of a person’s character (Covey, 2004, pp.287-288). A number of characteristics and traits related to good leaders have been identified; for example, Smith and Foti (1998, p.147) undertook a study investigating the

Hcs 483 It Project Implementation

620 words - 3 pages order to have a successful IT project. References: Wager, K. A., Frances W. Lee, John P. Glaser & Lawton R. Burns (2009). Health Care Information Systems. Ch. 14. San Francisco: Jossey Bass. Retrieved January 12, 2013, from Week Four reading aXcess, HCS-Health Information System. University of Phoenix Material: Case Study—Memorial Health System CPOE Implementation retrieved from: https://portal.phoenix.edu/classroom

Adult Learning Theories

1676 words - 7 pages /she is learning. The teacher also can • Encourage and support the learner throughout the process, providing guidance as needed; • Offer a variety of options as evidence of successful learning outcomes; • Create an atmosphere of openness and trust with learners; • Recognize and reward learners for their efforts in meeting learning objectives; and • Promote learning networks, discussion groups, and study circles among learners. August 2008

Leadership Is The Most Important Factor In Managing Change”. Analytically Assess This Statement

1196 words - 5 pages In this assignment, leadership will be defined and analysed, then explore different approaches and traits to leadership and its importance in the context of Social housing specifically referencing Cardiff community Housing Associations as case study and then summarise with conclusion. Leadership is one of the most important criteria in Social housing. It is the process of interaction between the leadership, Stakeholders, staff, our tenants

Product Management

4674 words - 19 pages • Pricing, marketing strategy, NPD are not functions of product manager • Performance criteria: Quarterly sales Putting Subjects in Perspective theory Brand Management Product Management humanistic scientific IMC Market(ing) Research practice Popular Myths • I have already studied MM1 & 2, why do I need to study PDM again? • PDM is for products where as Services Marketing is for services • PDM and MR share a lot in common

It Project Implementation Failures

520 words - 3 pages easy as it sounds. As hard as it may be to effectively navigate through these potential failures, project failures such as the ones illustrated in the case study, Memorial Health System CPOE Implementation, can be evaded. At the beginning of the implementation process, Fred Dryer and Joe Roberts agreed and established a plan to get the CPOE system effectively enough for the staff and other employees to use. Stakeholders did not agree with Dryer and

Global Education for the Futur1.Doc Uploaded Successfully

5076 words - 21 pages , 1993). Since then, there have been literally thousands of empirical investigations of leadership, but no one theory of the leadership phenomenon has dominated perfect model and exact criteria for examining leadership(Bass, 1990). It may be that leadership is so complex that, at best, we can only obtain clues, study a variety of styles, and partially understand it. We can feel it when it occurs; we know when it is not there (Dalin & Rolff, 1990

Implementation Failures

724 words - 3 pages failures will be highlighted in regards to the Memorial Health System CPOE Implementation case study. The first failure highlighted is lack of belief in project. This is when the organization not convinced that the project is worth doing at all and in turn brings forth resentment (Wager, Lee, & Glaser, 2009). In the case study when the CPOE was brought before everyone the project was considered controversial. If I was CEO I would have

It Project Implementation Failures

929 words - 4 pages important because this is where reporting of issues and correction of problems is done, this component should be done when there is low patient volume, and staffing should be sufficient (Wager, Lee, & Glaser, 2009). How did the process described in the case study fail to include the fundamental activities identified in Ch. 7 of Health Care Information Systems? The process that is described in the case study failed to include several of the

Is Consultancy Aprofession or Not

2478 words - 10 pages in strictly a six (6)-page write up typed under New Times Roman font-age of 12 and (1.5) spacing and submit it in after thirty (30) days. Paul Onyango-Delewa, +256772304706 LECTU E’Henry Consultancy Limited P.O Box 26031, Kampala. 10th March, 2012 RE: CONSULTANCY A PROFESSION OR NOT - A CASE OF BOOZ ALLEN HAMILTON. 1.0 Background After graduating from Northwestern University in Chicago in 1914, Edwin G. Booz developed the

Related Essays

Saul Bass Essay

1779 words - 8 pages , won a scholarship in 1936 to study at the Art Students’ League in Manhattan. At the same time, he took night classes at Brooklyn College under Gyorgy Kepes. Here, Kepes introduced Bass to Bauhaus style, as well as Russian Constructivism, which would help shape Bass’ own style. Bass also worked in the New York Warner Bros. offices as an assistant during this time. After graduating, Bass worked as an apprentice for a few Manhattan design firms

Sam Bass: Robin Hood Or Thief?

1665 words - 7 pages . Dead or alive. Sam Bass was born to Daniel and Elizabeth Jane Sheeks Bass on July 21, 1851 near a small town called Mitchell, Indiana. He had a normal early childhood, if you exclude the fact that he did not attend school. This was normal for children in the mid-1800’s, because school was not yet a required endeavor, and most children were like Sam, accustomed to tending the fields and animals of their parents’ farms. His childhood diverged

Why I Hunt: A Predator’s Mediation By Rick Bass

898 words - 4 pages Why I Hunt: A Predator’s Mediation by Rick Bass Five years ago you could have found me hiding under my covers, praying to a god that I no longer believe in with my eyes shut tightly—but not anymore. These nights I offer up a two minute thanksgiving for the sake of karma; I look out into the darkness and I recognize the shadows as objects in my house rather than the faces of my dead grandfathers. It feels good to open my eyes, but I’ve

A Case Study Of Homeless Students

948 words - 4 pages ., Spaulding, D. T., & Voegtle, K. H. (2010). Methods in educational research: From theory to practice (2nd ed.). San Francisco, CA: Jossey-Bass. Merriam, S. B. (2009). Qualitative research: A guide to design and implementation. San Francisco, CA: Jossey-Bass. Merriam, S., & Associates, (2002). Qualitative research in practice. (3rd ed.). San Francisco, Ca: Jossey-Bass. Yin, R. (1984). case study research: Design and methods. (3rd ed., Vol. 5, p. 224). Beverly Hills, CA: Sage Publications. Retrieved from http://www.scribd.com/doc/37102046/Robert-Yin-Case-Study-Research