This website uses cookies to ensure you have the best experience. Learn more

Basic Marketing Essay

620 words - 3 pages

use the balanced information on customers' lifestyle to give south gloucestershire leisure trust (sgl) many leads on how it could attract more customers by putting on the correct activities to match the local community's needs.
identify the dominant segment in each postal code and produce marketing material specifically targeted at those segments
identify segments that are more likely to have children. sgl identified the geographic areas where the segments with children were more likely to live and develop a marketing campaign that demonstrates what is available to people under 16 as well as adults
the segmentation and the research also enabled sgl to indentify the fact that many people do not live alone as well as the type of people they are most likely to live with or near. this was used to develop marketing campaigns the target entire households
another good example is the work being done by sport ...view middle of the document...

gym facilities were then overlaid the areas
the results were impressive:
by highlighting where the people in these segments are more likely to live marketers could target their advertising money more effectively
the active people data already illustrates that young women participate in gyms. the segmentation provided information on what specific activities they might like to take part in within that context
each of the segments relate to different types of messages and responds to varying mediums. the promotional material was adapted to fit in with the segment profile in different parts of london. for example, in areas of london where there a high number of Leannes, and poster campaign might be more suitable. in other areas a newspaper campaign might be more suitable
david joy, director of derbyshire sport, believed that the segmentation model was very valuable. in his experience it was a powerful tool to help him calculate how likely it would be for an individual in the derbyshire region to take up participation in a sport or recreation. it would help derbyshire sport to understand how to present the recreation to them and what they might need to encourage them to take part. previously the planning of sports provision had been "hit and miss" but now he was certain it could help them assist people into incorporating recreation into their daily lives. in order to target a particular group they would now be able yo look at the social aspects of the sport and work out ways yo incorporate that into an individual's busy life. communication through the internet, mobile phones, newspapers or other media could be deployed
anne rippon, of sport england east midlands, noted that an enormous amount of research and hard work had gone into creating this valuable tool. each of the sporting market segments would provide her with information about their customers and what they wanted from sport and recreation. in the run up to the london 2012 olympics, the region was aiming to get 158850 adults involved in more sport and active recreation.

Other Papers Like Basic Marketing

Define Marketing Essay

648 words - 3 pages ultimate objective of marketing is to match a business products and services to the individual who wants and must have them, in so doing guarantee profitability. This paper will define marketing, and explain the importance of marketing with examples. Defining Marketing Marketing on a personal note is to communicate the involvement of what an Individual have gathered through a mix of basic working understanding of economics, finance

Principles of Marketing Essay

1989 words - 8 pages a Market-Oriented Mission Mission statement: The organization’s purpose, what it wants to accomplish in the larger environment Market-oriented mission statement: Defines the business in terms of satisfying basic customer needs 2-5 Companywide Strategic Planning: Defining Marketing’s Role Setting Company Objectives and Goals • • Business objectives Marketing objectives 2-6 Companywide Strategic Planning: Defining Marketing’s Role


1326 words - 6 pages . References Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Upper Saddle River, NJ: Prentice Hall. Kudler Fine Foods. (2011). Sales & Marketing. Retrieved from Perreault, W. D., Cannon, J. P., & McCarthy, J. (2011). Basic Marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill.

Market Plan

942 words - 4 pages Market Plan [Name of Writer] [Name of Institution] Marketing Marketing is the process of planning and executing the conceptions, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. (AMA). Marketing is meeting needs profitably. Marketing Philosophy The Marketing Philosophy

Marketing Strategy

1607 words - 7 pages phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable. It is claimed that a customer tells an average of three people about a product or service he/she likes, and eleven people about a product or

Marketing Essay

2145 words - 9 pages cause, it can encourage consumers to buy environmentally friendly products. However, it can also educate consumers to see the importance in making themselves more environmentally friendly by recycling and reusing products, and even just eating and drinking more healthily. This essay will outline the basic factors and critically assess the value and importance of sustainable marketing. Furthermore, this essay will examine the importance of the 3 main

Business & Marketing Plan

1075 words - 5 pages * loyalty segments 6. Current Situation  - Internal * company resources * financial * people * time * skills * objectives * mission statement and vision statement * corporate objectives * financial objective * marketing objectives * long term objectives * description of the basic business philosophy * corporate culture 7

Defining Marketing

646 words - 3 pages the stronger the company sales will be. References Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin.


630 words - 3 pages factors to be looked at: Market Targeting Selecting Target Market Segments A target market is a set of buyers who share common needs or characteristics that the company decides to serve. Four Basic Market Targeting Strategies Undifferentiated Marketing Differentiated Marketing Concentrated Marketing Micromarketing Market Targeting Strategies Market Targeting Strategy Undifferentiated • Undifferentiated

Marketing Research

1219 words - 5 pages define the problem and research the objectives. The second step is to develop a research plan. The next step is to implement the research plan, and the final step is to interpret and report the findings of the research. These four steps are vital to marketing research. Kudler Foods needs to base its marketing research on these four basic steps. The company is planning on opening more stores. The location of these stores is vital to the

Elements of Marketing Plan

1866 words - 8 pages same. Slight changes can be seen as per the need of organization else basic steps are all same. The marketing plan structure is described below.                 Structuring a marketing plan starts with analysis of current situation. This analysis would be done in the form of internal audit. Internal audit will highlight all past marketing strategies, objectives and its rate of success, previous budgets and segmentation, positioning and targeting of

Related Essays

Basic Marketing Protfolio On Lux Essay

2999 words - 12 pages differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the

Marketing Essay

620 words - 3 pages 2/28/2011 Creating a  Marketing  Marketing Plan Basic Layout Executive Summary External Analysis Internal Analysis l l SWOT Objectives Marketing Strategy Marketing Strategy Marketing Plan (4P’s) Budget & Controls 1 2/28/2011 Executive Summary Brief summary of the main conclusions, objectives, strategy, l i bj ti t t implementation and required budget. Executive Summary External Analysis Internal Analysis l l SWOT

Marketing Essay

583 words - 3 pages , 2011, p. 6). Four authors form two different books agree that marketing is not just selling and advertising, but it is also studding and directing. My personal definition of marketing is somewhat the same as the authors of Marketing Management and Basic Marketing. I strongly believe that marketing is selling; whether it is yourself as a candidate, or a product for self improvement. Not everything as a price tag hanging from it, but

Research Essay

1283 words - 6 pages reflects respective concerns of individual authors, while most have certain basic features in common. Kotler and Armstrong (2010) consider that Marketing is managing profitable customer relationship. This seems to be the simplest definition of marketing. The American Marketing Association (2004) as cited in Gamble, Gilmore, McCartan-Quinn, & Durkan (2011), “an organisational function and a set of processes of creating, communicating and delivering