B2 B Case Analysis Kunst

749 words - 3 pages

|Case Analysis – Kunst 1600 |
|B2B Marketing |
| |
|Prepared By: |
|Name |
|Roll Number |
|Organization ...view middle of the document...

5 pounds, was made up of Aluminum body that makes it light weight. Due to light weight, it functions efficiently at lower pressure levels. This product is highly durable as there are fewer working parts than traditional models. Oil change is not required frequently and it saves money as well as time. This product has a life span of 6 years which is highest in the market and it’s whole sale price is $400 and retail price $500.

Non-Quantifiable highlights of Kunst 1600

It eliminates water droplets than could freeze into ice crystals. The accumulation of ice retards the flow of refrigerants, ultimately slowing and stopping the cooling process. Moisture over time combines with refrigerants to form hydrochloric and hydrofluoric acids, which corrode copper coils, valves and motors. The vacuuming supposed to vaporize these acids by in traditional vacuum pump, system oil traps the acids. And while changing the oil the technician removes it. Kunst 1600 being oil free, the acids vapors are directly exhausted into the air.

Marketing Study & Results

Points of Parity and Differentiation, after extensive study, we established the product points of parity to be the Kunst 1600’s size, weight, and performance (CFM). With regards to wholesalers, our company stability, product quality, and equivalent technical services are on par with competitors. Points of differentiation with competitors are longevity, increased durability (due to less moving parts and a solid aluminum frame), oil-free use, increased profit due to decreased pump time, the ability to detect leaks (the most common cause of refrigeration system failure), and greatly increased savings, for a total value in use of almost $1000 (Exhibit 4). Direct benefits to the wholesalers are increased profits relative to selling competitors’ products ($100 in profit if the Kunst 1600 is sold at MSRP).

Customer Value Model

Home Air-condition Segments

• Reduce $30/ hr labor charge

• Reduce overall time taken/ job

• Reducing weight of the pump so it can be moved around easily.

Home Refrigerator Segment

• Reduction of job time taken to increase job per week form current number 5.

...

Other Papers Like B2B Case Analysis Kunst

Business to Business Marketing Essay

3115 words - 13 pages relationship with the customers. Based on the above analysis personal selling is the best promotional tool for SPSL because it is cost effective as SPSL can only invest little financial resources at the moment (based on case study) and using sales force can help SPSL to get communication back from the customers which will improve its business knowledge as sales people interact with the customers unlike all the other promotional tools (David

Seeds of Growth(Innovation & Technology Management)

2037 words - 9 pages and work with customers to harvest new sorts of value can be key to growth for many firms. And smart use of the business Web and digital techniques for connecting to customers can be an important part of this strategy. In his new book, How to Grow When Markets Don’t, Adrian Slywotzky of Mercer Management Consulting tracks through many case histories—and outlines the steps involved—in what he terms “demand innovation.” He illuminated the story

Soren Chem

2457 words - 10 pages Q1. What is the case about? A1: Marketing Swimming Pool Clarifiers to the Business and Consumer market. Q2: What is the name of the B2B chemical and to whom is it sold? A1: The B2B Pool Clarifier is names Kailan MW and it is sold to Commercial Pools and Water Parks. Quantitatively, to pools larger than 1 Million Gallons. Q3: What are the USPs of Kailan MW. A3: - Attacks organic contaminants which can escape conventional filters. - Larger

Term Paper Call Center

943 words - 4 pages ; • Various alternative solutions for commercial risk mitigation in the open account space – e.g. ECA and private credit insurance with portfolio approach, CDS Bank Payment Obligation (BPO) - SWOT Analysis OPPORTUNITIES • Creates new business opportunities for banks by converting open account trade to BPO; • Increase efficiency on both the customer and on the bank sides; • Potential settlement tool for B2B and B2C web portals; • It can automate

Analysis

3971 words - 16 pages Gateway Series Strategic Analysis Tools It is also worth noting that the four paradigms of PEST vary in significance depending on the type of business. For example, social factors are more obviously relevant to consumer businesses or a B2B business near the consumer end of the supply chain. Conversely, political factors are more obviously relevant to a defence contractor or aerospace manufacturer. Porter’s five forces Porter's five forces of

Chapter 1

2160 words - 9 pages Chapter 1 Introduction to Systems Analysis and Design      Describe the impact of information technology Define systems analysis and design and the role of a systems analyst Define an information system and describe its components Explain how to use business profiles and models Explain Internet business strategies and relationships, including B2C and B2B 2     Identify various types of

Green Choice

904 words - 4 pages Case Analysis # 2 Green Choices for Consumers Summary: Consumers are very knowledgeable about products in terms of different goods and services. Customers are aware of different markets, the best products and where they can find it for a competitive price. Markets, however, have to

Marketing Plan Www

4732 words - 19 pages World Wide Worker Comprehensive Marketing Plan Submitted by: Varun Nanda 4374988 Executive Summary The goal of this report is to conduct a marketing research and find out the deep-seated procedure of creating a marketing plan. This paper tries to focus on the marketing philosophy and objectives, a SWOT analysis, competitor analysis, STP analysis and also define the marketing mix used. Corporate Overview Introduction The company I

Insurance Industry Analysis

3348 words - 14 pages JOHNSON & WALES UNIVERSITY Providence, Rhode Island ENVIRONMENTAL ANALYSIS: Automobile insurance Industry Course: MGMT 6800 Yimeng Zhang October 4, 2014 Automobile insurance Industry- Environmental Analysis The motor vehicle insurance, refers to a kind of commercial insurance that offer liable for compensation to life or personal injury or property damage caused by motor vehicles due to natural disasters or accidents. Car

Acer America

1633 words - 7 pages Patumtip W. ID 5210037 SEC 404 Individual Case Analysis: Acer America I. Strategic Profile and Case Analysis Purpose Case Summary The company was established in 1976 and began to expand internationally in the mid-1980s through strategic alliances. They’ve changed organizational concept into “client-server” model where the strategic business units (SBUs) and regional business units (RBUs) were given greater freedom to manage its unit

Airtel Money Solution

1095 words - 5 pages in diverse user segments thereby also promoting self-usage Sales Pitch: USP for the customer for use case(s) and why will people adopt Promotions & offers that will be rolled out nationally or at a specific region level; how and in what will you promote the product and how long will it need to run. Impact visualization: how many customer acquisitions will it result in based on analysis and how will they remain active (how will it sustain after the

Related Essays

Kunst 1600 Value Proposition B2 B Case Analysis

1161 words - 5 pages Case Analysis Kunst 1600 Prepared by Mathew Chandy – EPGCMM-07-14 Nimish Mohanan – EPGCMM-07-15 Sinoj Cyriac – EPGCMM-07-16 C.K.Cherian – EPGCMM-07-07 1. What are the major, quantifiable value and price elements associated with the Kunst 1600 1. Reduce operating costs If value can be shown in the way of reduced operating cost of the Kunst 1600 as compared to that of the other pumps in the various segments

Business To Business Marketing

4504 words - 19 pages & B2B and discuss in detail the design, implementation, and monitoring of CRM program in an organization with the help of examples taken from available literature and relevant case studies. Table of Contents Introduction 4 Characteristics of B2B 5 Business Market Classification 6 Different Type of Relationship 7 B2B Market Structure 7 B2B Demand 8 B2B Buying Behaviour 8 CRM Definition 10 Characteristics of CRM 10 CRM

Marketing Management Essay

4541 words - 19 pages Title: Author: Institution: Professor: Date of submission: INTRODUCTION This paper will begin by a brief definition and analysis of each of the two sectors under consideration. The manager can be said to be going global in this case moving from a Fast Moving Consumer Goods (FMCGs) market whose scope is purely domestic to a more complex market dimension- The business to business market. (B2B). Fast moving consumer goods (FMCGs

Strateski Marketing Essay

564 words - 3 pages STRATESKI MARKETING Damnjanovic Vesna Agenda Nacin polaganja Struktura Case Study analize Kriterijumi ocenjivanja Studija slucaja Citanje studije slucaja Podaci Dodatni izvori Nacin polaganja 70 % case study analiza 30% test – 2 glave knjige Strateski marketing Struktura Case Study analize Uvod Analiza studije slučaja (Eksterna I interna analiza) potrebno je da tim izabere jednu eksternu I jednu internu tehniku za ove analize