Audience Analysis Paper

761 words - 4 pages

Audience Analysis Paper

Audience Analysis Paper
When confronted with presenting a quarterly sales meeting to stakeholders, including managers, salespeople, and customer the person would design communication with the audience in mind. Speakers must consider the characteristics of the audience, and explain the appropriate communication channels, also keep in mind the diverse audience presenting the information to. The speaker needs to ensure the message is successful. An effective communication strategy is always identifying different groups of people with whom you will need to communicate. The audience may need to be dealt with an approached differently. Manager’s knowledge of the ...view middle of the document...

For Example smiling at a customer entering the business or frowning during a business meeting all convey a message. Learning about nonverbal language can help project and make us more aware of the signals we are interpreting.
Consideration that you must keep in mind when presenting information to a diverse audience is culture, and learning styles. Culture is a learned set of shared interpretations about valves, beliefs, and practices in other cultural diversity. A speaker must ask himself/herself before giving the presentation, “How can I best support the people in the audience?” Audience diversity is important as it is a challenging fact in today’s public speaking and each audience member increases the possible diversity in terms of ethnicity, age, gender, and educational background. But presenting to a diverse group may be adapting to their learning styles. Types of learner can range from visual and need the use of graphics or listeners that focus on your words, and would rather talk then write.
“What would the speaker need to do to ensure that your message is effective?” Properly preparing material before the meeting and identify the purpose of the meeting. What needs to be accomplished, and possessing the set goals will establish the framework for an effective meeting plan. Make sure the chosen channel of communication relay effectively the message and the most appropriate...

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