This website uses cookies to ensure you have the best experience. Learn more

Audience Analysis

1055 words - 5 pages

Running head: AUDIENCE ANALYSIS

Audience Analysis
Charles Connors
University of Phoenix
Business Communication
COM/285
Reginald Redford
December 10, 2009

Audience Analysis
Delivering information to an audience may seem like a simple task, but appearances may be deceiving. Delivering messages to an audience is more than just the presentation. A great deal of forethought must be exercised; the message must be tailored to the specific audience it will be presented. By taking into consideration audience characteristics, communication channels, diversity, and how to make the message effective all stakeholders will obtain the most out of the communication.
Audience ...view middle of the document...

In the assignment example management may be a thinking type dichotomy, salespeople may be an extraverted type dichotomy, and customers may be a sensing type dichotomy. The individuals have been analyzed; the organizational culture and discourse community must be analyzed.
Organizational culture and discourse community
Culture is important, especially when trying to deliver a message to an audience who many of which may belong to the same culture. Understanding the culture may grant an insight to the values, attitudes, and philosophies of many members of the audience (Locker & Kienzler, 2008). If many audience members share the same values and attitudes, it is much easier to craft a message that appeals directly to those traits. In the assignment example management and salespeople belong to the same corporation and so they belong to the same culture; information on the company culture may allow the message to be targeted to them. Culture is important, but so is the discourse community.
The discourse community will shed light onto assumptions the audience may share on channels, formats, and styles should be used for communication (Locker & Kienzler, 2008). Members of a discourse community may also share common beliefs on what topics should be discussed and what constitutes evidence (Locker & Kienzler). Once this information is revealed, it is imperative that the message appeal to any large organizational cultures and discourse groups who exist within the audience. In the assignment example management most likely belongs to the same discourse culture. Now all the information is available that will be needed to choose the appropriate channels for communicating with this audience.
Communication Channels
A communication channel is how the message will be delivered to the audience (Locker & Kienzler, 2008). Depending on which groups the audience is composed of, multiple channels may be appropriate. Written communications are best for presenting complicated information, a large amount of information, and to minimize emotion (Locker & Kienzler). Oral communication is best for using emotion to persuade, focus attention on specific points, build consensus, modify plans, and obtain immediate actions and responses (Locker & Kienzler). Diversity is also an issue that demands consideration.
Diversity Considerations
Demographic characteristics
Demographic characteristics are facts about members of the audience that can be counted such as age, sex, race, religion,...

Other Papers Like Audience Analysis

Audience Analysis

1274 words - 6 pages Audience Analysis Business Communication COM 285 The first step in presenting information (and probably the most important as well) is knowing and understanding your audience. I believe that it doesn’t matter how much information you have or how much knowledge you possess about a particular topic if you cannot present the information in a comprehensive fashion catered to your audience

Audience Analysis

834 words - 4 pages Seyed Danyal Banihashemi COM 1010 Marta Natalia Lukacovic February 22, 2015 Audience Analysis #1 When in it comes to giving speeches or showing presentations, it is always important to know who your audience is. This online class shows a person many ways on how to encounter your audience in order to analyze them before giving a presentation. In order to find out more about your audience, presentations have been conducted online and various

Audience Analysis

1125 words - 5 pages Audience Analysis Jordan Pappas COM/285 February 13th, 2011 Randi Plante Audience Analysis Giving a presentation in any situation is very intimidating, being properly prepared for the meeting can make all the difference in whether or not you get the proper information across to the audience, ask yourself who the audience is that will be attending the presentation? Is there going to be any sort of language barriers? And what

Audience Analysis Paper

1173 words - 5 pages Audience Analysis Amanda Smith COM/285 February 20, 2012 Jack Delgado Audience Analysis Presenting information to a group of stakeholders, including managers, salespeople, and customers can be overwhelming. The importance of being prepared is crucial to the continued success of the business. The speaker will need to have good communication skills to achieve the goal of informing the audience. The audience should be able to understand

Audience Analysis Paper

1110 words - 5 pages Audience Analysis Paper Karla Ramirez University of Phoenix Audience Analysis Paper Effective communication is essential in any business to succeed. “Effective communication is all about conveying your messages to other people clearly and unambiguously. It's also about receiving information that others are sending to you, with as little distortion as possible” (Mind Tools Ltd., para. 1). Presenting any message to a group requires an

Audience Analysis Paper

761 words - 4 pages Audience Analysis Paper Audience Analysis Paper When confronted with presenting a quarterly sales meeting to stakeholders, including managers, salespeople, and customer the person would design communication with the audience in mind. Speakers must consider the characteristics of the audience, and explain the appropriate communication channels, also keep in mind the diverse audience presenting the information to. The speaker needs to

In-Depth Audience Analysis

1187 words - 5 pages Assignment 2: “In-Depth Audience Analysis” Katina Williams Strayer University MGT 505: Managerial and Business Communication Prepared for: Dr. Russell Handlon Date: 10/30/2013 In-Depth Audience Analysis Illustrate the message’s view of the audience and stakeholders based on the written profile. My local Chamber of Commerce is Prince George’s County. It is one of the largest chambers in the state of Maryland and the District

Audience Analysis Paper - 795 words

795 words - 4 pages Audience Analysis Paper COM/285 R. Gary Lee Audience Analysis Paper The art of communicating is something that must be mastered when delivering results to an audience. To communicate effectively there are several factors that must be considered, and the mastery of knowing your audience determines how effective you are in communicating. If, you are charged with the task of “present[ing] quarterly sales information at an in-person

Audience Analysis - 370 words

370 words - 2 pages Validity, Credibility, and Reliability Jannilka DeLeon XBCOM/275 June 1, 2014 Monica Galante Validity, Credibility, and Reliability Some reasons I consider data or information to lack validity, credibility, or reliability is when there is no supporting evidence. When you read something and it is not coming from a credible source than you now that the information provided is not accurate. Especially when doing research for a project

Audience Analysios

984 words - 4 pages Audience Analysis Whenever giving a presentation, it is important to communicate properly with an audience. In order for a presentation to be affective, the speaker must know who they are presenting to in order to inform, persuade, or entertain them. In order to be successful in getting your message across it benefits the speaker to have information about their guest such as their interest, likes and dislikes. In order to keep the audience

Audience Anaalysis

1233 words - 5 pages Audience Analysis Paper Lucy Kerley COM 285 September 6, 2010 Michelle Maldonado Audience Analysis Paper The paper I have composed consists of various important components of a successful business meeting if used in the correct manner. This paper gives detail aspects of a business presentation of a report of quarterly sales, which has an audience in the following fields. The customers, stakeholders, salespersons and managers are those in

Related Essays

Audience Analysis 2196 Words

2196 words - 9 pages Audience analysis involves gathering and interpreting information about the recipients of oral, written, or visual communication. There are numerous methods that a technical communicator can use to conduct the analysis. Because the task of completing an audience analysis can be overwhelming, using a multi-pronged approach to conduct the analysis is recommended by most professors, often yielding improved accuracy and efficiency. Michael Albers

Audience Analysis 918 Words

918 words - 4 pages to be analyzed would be: • Type/Personality • Role in the company Who the audience is, is an important aspect of audience analysis; whether the audience member’s fellow employees or superiors, investors or stakeholders from inside or outside of the company are all important in analyzing an audience. Knowing the audiences role in a company will allow the speaker to better understand how to direct what he or she is speaking about in ways that

Audience Analysis 1106 Words

1106 words - 5 pages Audience Analysis Shagnasty318 COM/285 12 May, 2xxx Xxxxx Xxxxx Audience Analysis When presented with the task of delivering information to an audience, this may be something that comes more naturally to some. To these people, it may be a simple task. To others it may be terrifying. Most people are not born with these skills, although some may have been blessed with the gift of “gab,” certain skills must be learned and practiced in order

Audience Analysis 1070 Words

1070 words - 5 pages Audience Analysis Paper Janet Mitchell University of Phoenix The CEO has requested that I present the quarterly sales information at an in-person meeting to our stakeholders, managers, sales representatives, and customers. Considering the diverseness of the group the communication is important in order to maintain the focus of each person and still address the sales analysis. For the information to be absorbed by all individuals it