Running head: AUDIENCE ANALYSIS PAPER
Audience Analysis Paper
University of Phoenix
Introduction to Buisness Communication
July 6, 2009
Audience Analysis Paper
When presenting a meeting such as quarterly sales one must take into consideration the type of audience he or she is presenting the meeting to. One must reflect on the diversity of the group in order to present a well deliberated quarterly sales meeting. The diversity of the audience will help the presenter decided on the proper communication which is appropriate for the tone of the quarterly sales meeting. The presenter must also take into consideration the effectiveness of the message ...view middle of the document...
One may be able to use Myers-Briggs type indicator to analyze the audience. In the Myers-Briggs indicator has eight personality types of people: introverted types who speak think before he or she speaks, extraverted types who think on his or her feet, sensing types who reach conclusions step by step, intuitive types who solve problems and like being creative, thinking types who make decisions on logic and abstract principles, feeling types who are aware of others people and his or her feelings, perceiving types who are like to consider all options, and judging types who like to make a quick decision (Kienzler, 2008).
After analyzing the individuals of the group one must then analyze the audience as a group. One must take into consideration the demographics and the psychographics of the groups. One must look at the demographics in order to see the types of audience he or she will present to in order to relate the message in a way that no one will take offensive. When presenting to the psychographics group one must consider lifestyle, values, beliefs and goals since he or she are qualitative rather than quantitative (Kienzler, 2008).
A communication channel is very important when trying to convey a message to ones audience. When deliberating an oral presentation the presenter must use emotion to help persuade the audience, focus the audience attention on specific points, resolve conflicts and build consensus, modify plans, and get immediate action or response (Kienzler, 2008). One must be able to convey the message in a proper manner in order to reach success in what he or she is trying to present. No matter if the presentation is done orally or written one must be careful to make sure the message is reaching the appropriate audience he or she is trying to reach. The communication chancel needs to be taken in to consideration due to the fact that it can make or break the message one is trying to deliberate. The message that one is trying to convey must be appropriate in order to fulfill the audience one is trying to reach. For example: a car sales man would have a better chance of conveying his message on the television...