Audience Analysis Paper
Sheila Coy
COM/285
02/24/2011
Susannah Arnim
Audience Analysis Paper
To make any business successful in this time and age, we must communicate appropriately to all audiences. No matter who the information is for, one must catch the attention of the person to who is for. For the process of communication requires intrapersonal and interpersonal skills, which may include and not set the boundaries too speaking and most importantly listening. Without the essential communication skills the business will fall apart and not be able to become or stay a successful company. Knowing the audience will include most of the many different types of stakeholders could ...view middle of the document...
One of the most important factors in the types of communication that will be used is that it also allows the sales person conducting the meeting and presentation to be able to adapt to the audiences needs.
During an audience’s analysis, characterization of them is the key. First being the one who the message will be given to? Well the message will be delivered is to the managers of the company, sales persons, and the customers. Each audience has different levels of knowledge. In this presentation there are the primary and the secondary. The primary will be constructed of the individuals who can decide rather or not to take the information given and move forward. The secondary audience would consist of the others that could be asked to comment on the message at a later time, (Locker & Kienzler, 2008).
Some of the considerations that I will have to consider would be the knowledge and the effectiveness the information is to the audience. Now in seeing this I can either recite numbers from the quarterly sales report or I can make it interesting playing games and involve the stakeholders in the information process and give prizes away to those who retain the knowledge.
Just giving numbers to the audience that is so diverse will not work to well because the audience is not all made up of accountants and economist that have knowledge of what all the numbers mean. But in involving more than one group into the diverse audience will help everyone to understand all the information given without leaving any one person or group out.
One way to make sure that the information is given out for them to understand is to test them, but who’s to say this is the best action. I mean who really wants to take a test at a meeting, not I. I also have thought of ways to make the both or all audiences to retain the information would be to make sure that all the information is correct and that all the audience does understand it. In combination with the audio and oral communication the information given could be presented and received in such a way that all the relevant information is received and retained in a meaningful manner. Another type of communication that would be used in this particular manner would be business...
