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At&T Challenges In A Global Market

1869 words - 8 pages

AT&;T’s Challenges in the Global Environment

BUS 475, Strayer University
Prof. Frost

AT&T’s Challenges in the Global Environment
1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response.
AT&T is known as one of the largest communications companies that provides telecommunications to businesses and consumers all over the world. The wireless division of the company offers many wireless voice, text, data, roaming ...view middle of the document...

This includes anything related to accounting matters, auditing issues, and insider trading. It is against company policy for any employee to profit from any nonpublic, or undisclosed information relating to the company. This code of ethical conduct is important for success in the company because AT&T would not want any information being leaked to competitors or an employee taking advantage of information known because of their employment at the company. All laws should be followed that way the company can avoid lawsuits in the future (, 2014).
All employees are to act with integrity while employed by AT&T. Integrity includes being honest and ethical all while maintaining confidentiality of all information where required. Being deceitful and subordinate is not consistent with AT&T’s requirements of Integrity. High standards of business ethics is a must. All employees at any company should have high moral principles and maintain as professional as the company requires them to be in order for the company to be successful. If employees are unethical in a business setting, it may cause problems in the future (, 2014).
Confidentiality is important for any business to have because there may be information that a competitor may not know and this could be the company’s competitive advantage. The only way an employee of AT&T can disclose confidential information is if it is authorized or they are legally instructed to (, 2014).
2. Using the three (3) key issues you selected as a benchmark, compare and contrast the codes of conduct of two (2) similar companies within the same industry as your chosen company.
Verizon Wireless and Sprint are direct competitors of AT&T. These two companies expect their employees to conduct business with integrity and honesty, follow all rules, laws and regulations, and require all employees to keep all information about their companies confidential. Sprint and Verizon Wireless have a more in-depth code of ethics available on their websites compared to AT&T. Focusing on customers takes up a large part of their codes of ethics. AT&T’s code of ethics briefly mentions the safeguarding of its customers information. Both of the competitors have large sections in their code of ethics on protecting its customer’s confidential information (, 2014)(, 2014).
3. Examine the extent to which the two (2) similar companies you researched have addressed the key issues you selected. Hypothesize two (2) potential positive outcomes for each company if each addresses the key issues in question and two (2) potential adverse effects if each company fails to address these issues.
Sprint and Verizon have addressed the issues of integrity, confidentiality, following rules, laws and regulation in great length. One...

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