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Assignment

2068 words - 9 pages

Q . Define and compare the business strategy and business model of Google and Microsoft ?
Google business mode l is based on internet and on web. Google business strategy began as one of many smart search engines company. As it rapidly developed from the pack with its copyrighted PageRank search system which returns greater search results for Web users. It also has developed widespread online advertising services for businesses of all sizes, also has developed a totally new business model, the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, online video viewing and is enjoying a ...view middle of the document...

Describe the weaknesses of Facebook's privacy policies and features. What management, organization, and technology factors have contributed to those weaknesses?
Facebook's policies are not weak, but they have made weak decisions that have damaged their security credibility. Their weakness stems from the introduction of Beacon, the mishandling of News Feed, and the inefficient methods of deleting an account. Beacon was program that shared users' purchase information with their friends automatically because it was initially an opt-out program. News Feed is a program that was abruptly introduced to the Facebook users that shares actions with everyone on the Facebook Web. Finally, it was next to impossible to delete an account that a user no longer wanted to use. All three areas that involved personal information and privacy was met with resistance. The Beacon program caused Coca-Cola and Overstock.com to pull their advertising and support away from Facebook (Laudon & Laudon, 2010). Facebook CEO Zuckerburg had to publicly apologize and explain to the users about News Feed to usurp a possible firestorm. Finally, Facebook had to improve their technology to in order to allow the consumers to delete their accounts. A lack of interaction with their users is what led to the weakness in their policies and procedures. Each action was not formally presented and outlined by the company. In each instance, they only fixed the problem after damage had occurred. Ultimately, it was their faulty decision making that was the weakness in their privacy policies.
Q. what do you use Google Applications instead of Ms office for why and why not ?
Price: The least expensive option in Office is $6/user/month, and this baseline subscription is only available to businesses fewer than 50 people. Furthermore, this subscription at $6/user/mo. does not include many platform essentials such as Office Web apps, which are required to take advantage of anywhere-access cloud capabilities within the suite. Though Office does tout their cost-effective $6/user/month base plan, what they don’t say is that this plan is only available to a select number of people who will eventually find they need to pony up more cash to be able to use the suite in the way it was intended.
Once prospective users get past the initial $6/user/month pitch, they’ll see that Office offers four main pricing plans with options for add-ons. The plans and add-ons can be mixed and matched, resulting in dozens of plan options that can become unmanageable and, quite frankly, confusing.
Google Apps offers a straight-forward pricing scheme: $50/user/year. With this $50, users receive everything they need to be able to effectively and efficiently operate within the Google platform. Google Apps does not require any desktop software (unlike Office ) or add-ons to function effectively and efficiently. When users purchase Google Apps, they know they’re receiving everything they need, and...

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