Nowadays social networks are one of the most important speaking topics between peoples and the popularity of social networks is increasing day to day. In order to have a fair point of view in case of the social networks we have to look for both advantages and disadvantages equally. For example using the social networks in the work environment could have some concerns and also some benefits for employers. The good impact would be in the social performance between the staff and the negative impact is personal using of the social network websites. But this is undeniable that all these indications show the real model of the modern work environment and their effective impacts on ...view middle of the document...
The researchers say that, American people spend up to 20 per cent of their online time on social networks. 300 million images and videos are uploading onto social networks every day. With such a great amount of information, advertisement, a social network allows the users to shop their heart out. This is a fantastic effect of the social networks on business environment. A new arena in the world business battlefield, but the difference is that marketers will fight in their own private place with more security.
Actually there are a lot of options and methods which could be used by social networks in different business fields such as marketing, operating, financing or even decision making. Nowadays there are many companies which are using from social networking web sites just for one important thing in the business world and that is finding new markets! Social networks have affected different types of businesses in the last decade; these impacts can be categorized into three important aspects.
The first impact of the social networks on business is to access the market without physical presence. According to the product life cycle curve the most important factor in case of marketing for each company is the high expenses at the introduction stage. With the help of social networks companies can introduce their products almost for free (at least for the first time or limited period). Small companies are more affected in this part, because of their limited budget at the beginning of the business. Marketing through social networking websites is dealing with the millions of people. In order to have an acceptable beginning in each kind of businesses the firs tools is good advertisement, and what is the main target? That is to show the product to the people. Now what is the best situation? The answer is that all marketers want to show their products to more people, that’s why the banners and highway billboards are cost higher, because more people can see your product. So this is the main area that social networks affected the business world. The fact is that when the companies use the social network’s space for their advertisement actually they are connecting to the millions of people’s eyes in the social environment same as the billboards in the streets for free or a very low cost. Why they have to spend a large amount of their budget for a physical billboards in the streets.
The second impact of the social networks that can affect the business world would be the issue of the employment. The best example in this case is the popular business-oriented social network LinkedIn. This website as a social network helps many people searching for jobs by presenting their own resume. In fact people who want to find a job should pass different stages. At the first stage they have to find the company, and then they have to send the request letter to the mentioned company. IF...