Assignment 2: Integrating Culture and Diversity in Decision Making: The CEO and Organizational Culture Profile
BUS 520 – Leadership and Organization
Dr. Danielle Camacho
Provide a brief (one  paragraph) description of the organization you chose to research.
I chose to research Southwest because living in Atlanta, Georgia I’ve personally waited for the discount airline to land on our doorstep and they did just that with the merger and acquisition of Airtran Airways. Southwest by way of the merger is now in Atlanta which is the nation’s busiest airport (McCartney, 2013). Southwest bought AirTran way back in 2011 for $1.4 billion with the intention of combining fleets ...view middle of the document...
When they started in 1971 their leaders at the time stated if you get people where they want to go, on time, at the lowest fares, and make sure they have a good time while getting there then they will fly your airline. They were right about that, Southwest Airlines, to now include AirTran passengers, is now the third largest airline in the United States. Southwest currently has the lowest operating-cost structure in the US domestic airline industry and strives to consistently offer the lowest and most of all simplest fares. The organization of Southwest Airlines is very impressive in that they manage from the bottom up. The upper management is at the bottom and supports the front line employees, who are the experts. Front line employees play a major role in the yearly business planning and operational budgeting. This is the fruit of co-founder Herb Kelleher's unorthodox leadership style, in which management decisions are made by everyone in the organization, not just the head executives. The company does not put much emphasis on structure; instead, employees are encouraged to think freely without constraints such as titles or official mandates.
The reason for Southwest Airline's success is due to their clear key business purpose and core values, and due to the way in which they consistently execute their business model (a combination of innovation and customer focus) in line with their key business purpose and core values.
Explain how you determined that the selected organization showed the signs of the culture that you have identified.
Basically, from word of mouth, I’ve heard that Southwest is a great place to work and having now flown many Southwest flights – I can see that their employees look pleased to be a work and are dedicated to providing great customer service. In an interview conducted by Forbes magazine Ginger Hardage, the company’s Chief Communication Officer stated that three values are instilled in every employee. A warrior spirit, a servant’s heart and a fun-loving attitude (Makowsky, 2013). A warrior spirit, means being fearless in delivering the product, they give their employees all the tools they need to support their customers. People travel for a variety of reasons business, funerals, vacations and employees are told to be sensitive to customer’s space and schedules.
A servant’s heart also makes sense – it’s simple, treat others with respect, put other people first and connect people to what is important in their lives through friendly, reliable and low cost air travel. If you respect their concerns and needs, and still provide low-cost and low-fare terms, then you do indeed have a servant’s heart. And, of course, a fun-loving attitude, Southwest wants employees to be proud to be at work and who have a fun and loving attitude and don’t take themselves too seriously. Their culture is defined by these three values, and they are used as the cardinal test for newly hired employees, who have to reflect those values...