628 words - 3 pages

Group Assignment #6
Titanfall is an upcoming first person shooter video game developed by Respawn Entertainment and published by EA as an exclusive for Microsoft Windows, XBOX 360 and XBOX One. Players fight either on foot as free running pilots or inside agile mech style walkers called titans to complete team based objectives. The game is scheduled to be released on March 11, 2014, but due to complications, EA has given you 3 months extension to set up your global distribution network.

Based on the success of first person shooters (Call of Duty series and Battlefield series), EA is expecting Titanfall to exceed the volume of Battlefields 3 and 4, (which is about 1 million copies per month), and has set the monthly production volume of 1.5 million copies a month (US and Canada -500,000; UK & Europe – 450,000; Japan & Korea – ...view middle of the document...

00 | USD 4.00 | USD 2.00 | USD 1.50 | USD 2.00 |

CANDIDATE 2: South Korea – Annual Fixed Cost: USD 1.3 million. Cost to produce: USD 4.00.
| US & Canada | UK & Europe | Japan & Korea | Rest of Asia | Oceania |
Cost to ship one copy | USD 3.00 | USD 4.50 | USD 1.50 | USD 2.00 | USD 2.20 |

CANDIDATE 3: Germany – Annual Fixed Cost: USD 1.5 million. Cost to produce: USD 4.50.
| US & Canada | UK & Europe | Japan & Korea | Rest of Asia | Oceania |
Cost to ship one copy | USD 4.00 | USD 2.00 | USD 3.00 | USD 3.00 | USD 3.50 |

CANDIDATE 4: Norway – Annual Fixed Cost: USD 1.8 million. Cost to produce: USD 4.00.
| US & Canada | UK & Europe | Japan & Korea | Rest of Asia | Oceania |
Cost to ship one copy | USD 5.00 | USD 1.50 | USD 5.00 | USD 4.00 | USD 4.00 |

CANDIDATE 5: India – Annual Fixed Cost: USD 1.3 million. Cost to produce: USD 2.50.
| US & Canada | UK & Europe | Japan & Korea | Rest of Asia | Oceania |
Cost to ship one copy | USD 5.00 | USD 4.00 | USD 2.00 | USD 2.00 | USD 2.50 |

CANDIDATE 6: Canada – Annual Fixed Cost: USD 1.6 million. Cost to produce: USD 4.00.
| US & Canada | UK & Europe | Japan & Korea | Rest of Asia | Oceania |
Cost to ship one copy | USD 1.00 | USD 3.50 | USD 5.00 | USD 5.00 | USD 5.50 |

CANDIDATE 7: Malaysia – Annual Fixed Cost: USD 1.2 million. Cost to produce: USD 2.80.
| US & Canada | UK & Europe | Japan & Korea | Rest of Asia | Oceania |
Cost to ship one copy | USD 5.50 | USD 4.00 | USD 2.00 | USD 2.00 | USD 2.00 |

* EA was founded in 1982, headquartered in California, and now employs 9,370 employees. EA is the third largest gaming company by revenue behind Nintendo and Activision Blizzard. EA develops, markets, publishes and distributes video games globally either through retail or online (through Amazon or its own Origin portal). Famous products include: The Sims series, Battlefield series, C&C series, EA Sports games, Bioware games, PopCap games.

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