This website uses cookies to ensure you have the best experience. Learn more

Assignment 1: Jetblue Airways

1267 words - 6 pages

Case #3
Jet Blue Airways
A Cadre of New Managers Takes Control

Strategic Management
BUS 599 051*VA016*1122*001
Dr. Russell Handlon

January 15, 2012

Case 3: Jet Blue Airways
Question 1
Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy.
The trends in the United States airline industry is high prices on gas, oil, maintenance, risks of terrorism, and less travelers flying rather its for personal or business. When these things happen it costs the airlines to make some changing by charging customers for checking their luggage, food, pillows, blankets, and leisure entertainment in order to meet the high spending cost of the ...view middle of the document...

JetBlue offers the most legroom in coach. Long-limed or not, you will appreciate extra space. JetBlue decided to give to customer even more extra space. They introduce “Even More Space” which includes extra legroom, early boarding an early access to overhead bins. JetBlue even offers pillow and blanket kits at a small fee of $7.00 to keep (JetBlue Airways, 2012).
Mr. Neeleman introduced electronic tickets and has agents work from home. The customers can print their tickets from electronic machine called Kiosks. Kiosks allows you to print out your boarding pass, things happen like leaving you flight information at home or lost you boarding pass and there is a way to print your flight information on a Kiosk at the airport.
JetBlue’s state –of-the-art terminal at the New York JFK airport, T5 brings the lasted JetBlue experience, with over 40 restaurants and retail stores and also have free Wi-Fi on the aircraft and in the terminal and receive e-mail and instant message free of charge, they only offer this in New York JFK and Long Beach California (JetBlue Airways, 2012).
Question 3
Discuss Jet Blue’s financial objectives and whether or not the company has been successful in achieving this objective.
JetBlue financial objective is to become more profitable by offering lower air fares and try to keep operating cost low and the quality high. JetBlue and other airline companies were unable to distribute its value to it investors over the past 5-year. In 2003 to 2007 JetBlue revenues increase to 185 percent, but the operating expenses increased by 222 percent during the same time period, but the operating expenses did not include the jet fuel that increase slowly than profits in 2003 to 2007 (Thompson, Strickland, & Gamble, 2010).
Question 4
Discuss Jet Blue’s strategic elements of cost, organizational culture, and human resource practices and evaluate whether each elements provides the organization with a competitive advantage.
Ann Rhoades, the first executive vice president of human resource of JetBlue, she believed that “people can accomplish the extraordinary when they are give the authority and responsibility to succeed.” The employees implemented the five steps to achieve the extraordinary results in the company. Step one is dealing with the company’s values. The values consist of safety, caring, integrity, fun, and passion. These values helps guided the crew members in the decision making process. Step two making sure the managers hire the right candidate for the position that have equal values like the company’s values. Step three/four the crew members must exceed expectation taking care of the customers when they are in need of assistance. Step five to create a “disciplined culture of excellence.” JetBlue must make changes to better its services for the customers so they can be ahead of their competitors (Thompson,...

Other Papers Like Assignment 1: Jetblue Airways

Discussion Essay

679 words - 3 pages Module 3 Discussion Read Case 4-1 (“JetBlue Airways: Regaining Attitude”) in Corporate Communication and respond to the following: •Clearly and concisely identify what was the most significant business problem JetBlue faced and support your claim. •Assess and identify the critical constituency issues. •Articulate what you believe are the three most desirable outcomes. •Discuss at least three communications best practices

Jetblue Airways Corporation Vs American Airlines Group Inc

1754 words - 8 pages JetBlue Airways Corporation vs American Airlines Group Inc. JetBlue Airways Corporation vs American Airlines Group Inc. JetBlue Airways Corporation JetBlue Airways is an airline American of low cost belonging to the JetBlue Airways Corporation. The company is headquartered in Forest Hills, near the district of Queens in the city of New York. Its main base is located at the John F. Kennedy International Airport .In 2001 , JetBlue began

Jetblue Airways

1225 words - 5 pages Percival Supria Bus. 630: Managerial Accounting JetBlue Airways Dr. Oscar Lewis May 14, 2012 What is JetBlue’s strategy for success in the marketplace?  Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition?  What evidence supports your conclusion? JetBlue’s strategy for success in the marketplace is based on their goal which is to “establish JetBlue

Jetblue Airways

737 words - 3 pages JetBlue Airways Bus630 Managerial Accounting Lawanda M. Bishop Professor Gregory Goussak 10/12/2012 1. JetBlue’s strategy for success in the marketplace is to stimulate demand with lower fares, emphasize low operating costs that stimulate market demand while operating efficiencies and costs. It also strives to benefit from economies of scale from its future expansion. By offering low

Jetblue Executive Summary

1852 words - 8 pages enhancing its brand by offering better amenities. The perks being offered such as “new aircrafts, leather seats, reliable operating performance, 36 channel of live TV and movie selection In-Flight in every seat” (JetBlue Airways, n.d.) are imitable but SWA is a closed company due to Herb dislike for innovation. The accessibility of these amenities to our customer provides a competitive advantage in our industry. In addition, we started with a focus

Jetblue Ipo Case Study

2287 words - 10 pages | JetBlue Airways | | Valuation of an IPO Case Study | | JetBlue Airways | | Valuation of an IPO Case Study | 2014 Ivan McClure, Imtiaz Saboor, Vanessa Lopes, Gilberta Pjetri 2014 Ivan McClure, Imtiaz Saboor, Vanessa Lopes, Gilberta Pjetri TABLE OF CONTENTS * History * Advantages & Disadvantages of an IPO * IPO Process * Weighted Average Cost of Capital (WACC) * Similar Company

Jetblue Case Study

959 words - 4 pages chose the P/E and CF multiples are due to the familiarity of the P/E multiples with investors, and the high level of difficulty firms have with manipulating cash flows (CF). I decided to remove MidWest’s negative multiples, which were irrelevant, and to average the remaining multiples together to form an IPO price for JetBlue of $24.57. Finance 475 JetBlue Airways Case #28 Fall, 2013 1. What are the advantages and disadvantages to

Delegation Versus Empowerment

1042 words - 5 pages power of making a decision rather burdensome. Empowerment on the other hand allows for the subordinate in some cases identify the concern and address the concern with action. Ann Rhoades, founder of People Inc., in an interview with World at Work TV, discusses how to gain value in employees through engagement (empowerment) by allowing the employees to be involved in defining the benefit plan at jetBlue Airways. This level of empowerment has

Brian Williams

2688 words - 11 pages Brian Williams  ­ 560  MGMT    Case Analysis #1 ­ JetBlue    Introduction   JetBlue Airways was founded in 1998 by former Southwest Airlines employee, David  Neeleman, The company looks to utilize similar cost savings techniques as Southwest  and has even improved, expanded and added some. In addition, JetBlue has attempted  to offer differentiation in service to improve the customer experience.     Unlike most point­to­point

Human Resources Management

2413 words - 10 pages Human Resources Management This paper will examine human resource strategies, policies and practices and how they relate to the JetBlue Airways case: Starting from Scratch, by Jody Hoffer Gittell and Charles O’Reilly, 2001. We will identify national equal employment opportunity laws that impact JetBlue's hiring practices. We will take a look at their internal and external recruitment methods, personnel selection process’, and their use of

Crafting and Executing Strategy

1784 words - 8 pages Assessment #1: Crafting and Executing Strategy: Jet Blue Airlines Name: David T. Browne Instructor: Professor Joy Thomas Bus 599: Strategic Management – Crafting & Executing Strategy Date: October 15th, 2011 Abstract The purpose of this paper is to evaluate Jet Blue Airways (JetBlue) company’s crafting and executing of strategy in an industry that has been undergoing challenging changes. These trends are unique to the industry

Related Essays

Homework Essay

2822 words - 12 pages Jet Blue Airways – Crafting and Executing Strategy BUS 599 Dr. Menon Assignment 1 January 15, 2012 Jet Blue Airways – Crafting and Executing Strategy Company Background JetBlue Airways Corporation is an American low-cost airline that was founded by David Neeleman who was born in Brazil during 1959. JetBlue Airways Corporation is headquartered in the New York City borough of Queens and its main base is located at the John

Jetblue Case Analysis

2621 words - 11 pages JetBlue Airways: Managing Growth Case Analysis Instructed by: Prof. Jonathan Lee Section3 Team 2 Jie Yan | 103795915 | Ling Lu | 103999797 | Nan Liu | 103744807 | Renhan Zhu | 103943651 | Yishi Shi | 103956048 | 2014/10/20 Part I: Issue Identification In May 2007, David Barger, President and CEO of JetBlue Airways, expressed the great need to slow down the airline’s growth in response to increasing fuel costs and

Jetblue Strategic Plan Essay

4170 words - 17 pages plan "JetBlue Airways is dedicated to bringing humanity back to air travel. We strive to make every part of your experience as simple and as pleasant as possible" (JetBlue, 2007, para. 1). As a community conscientious organization, JetBlue operates eco-friendly airplanes and offsets carbon emissions through (JetBlue, 2007). As a young organization, JetBlue needs a strategic plan to assist in growing a strong word-of-mouth brand

Bus 599 Essay

1639 words - 7 pages Bus 599 Assignment 1 Dr. Elile Awa CRAFTING AND EXECUTING STRATEGY Submitted by: John-Miguel Onkony Winter Quarter 2011