Assigment Essay

3378 words - 14 pages

Table of conte
1.1. Different organisational structure and culture..............................................................3
1.2. Relationship between organisational structure and culture..........................................4
1.3. Factors influencing individual behaviour at work........................................................5
2.1. Organisation theory and management ...view middle of the document...

The aim of this report is to evaluate different aspects of organisational behaviour in two different organisations: Peacock and Primark.
Tasks 1: Explore organisational structure and culture
1.1. Compare and contrast different organisational structure and culture of Peacock and Primark.
Organisational structure:
Organisational structure refers to the system of task, reporting, and authority relationships in which the business operations are done within an organisation (Griffin and Moorhead, 2010). The structure of a firm shapes the framework of extent of control, command and communication channel among the associates and management.
The organisational hierarchy of Primark is larger than Peacocks because of supporting its larger geographic areas and regions. The company’s all business operations are incorporated into three customer oriented divisions where every division is led by a president in order to serve the customers better, obtain opportunities and minimise cost. However, both companies practices machine bureaucracy due to been large and established firms. The organisational decisions in both companies are made at the top level and mechanically carried out to lower level. They attempt to influence the lower level employees in the line to the organisation goals.
Organisational culture:
Organisational culture refers to the belief, value, expectations, and norms shared by the members of an organisation (Griffin and Moorhead, 2010).Organisational culture is having greater attention and significance than ever before due to working as glue for holding the members of an organisation together and offering direction to them. Organisational culture generates common ground for every individual within in an organisation and minimise the uncertainty through giving the manner to interpret events and issues.The history, structure, management style, workforce characteristic, size and location of the organisation developed the organisational culture.

Peacock was a family oriented business with traditional values and belief and practicing the controlling culture (power culture) where the top level gave the decision to the lower level. But the company has changed it culture through implementing a change programme where the company focused on more customer oriented corporate culture. The top level management of the company communicate its value and standards with lower levels and spread throughout the organisation quickly.
In contrast of Peacocks, Primark hold a strong culture where all individuals have the same goals generated from the top level management. The company practices role culture which means every individual works by logic and rationality and goals set by the top management. In Primark, job responsibilities and position is the source of power. Recently the company tried to established it culture where they highlights customer friendly location and store layouts, latest fashion, good customer service, high quality...

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