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Article Analysis

844 words - 4 pages

Article Analysis
Fast Food is a way of life for many countries and societies not only in the United States but also in places like Pakistan and around the world. According to Baig (2012), “Today, eating out entirely is part of fast lifestyle, not just a special treat as it was in years past. Evolution of eating out and food away from home to an extent of food revolution is an outcome of changing food and eating habits of the consumers towards convenience in the present time-starved societies, where both husband and wife are working”(para. 1). According to Baig (2012), the article titled “Review of Trends in Fast Food Consumption” reviews the consumption of fast food in the country Pakistan. ...view middle of the document...

3). As Pakistan has become a more modern civilization, “The United Nations Economic and Social commission for Asia predicted that by 2020 fifty percent of total population would be urban; half of that population would be from Asia. So fast food organization had been taking it as an opportunity to serve Asian developing countries like Pakistan that had considered as an attractive segment of market” (Baig, 2012, para. 6).
There is a demand for fast food restaurants in Pakistan. The fast food companies see the demand and cater to families and children to draw business. According to Baig (2012), “Fast food chains had been, innovative and forceful at inviting customers out of their kitchens up to fast food centers” (para.6). Fast Food chains like McDonald’s, which are located globally, have value meals that group menu items together at a lower price than if the items were purchased separately. They also contain kid’s meals which cater to children and usually supply some sort of toy which market to children and tend to intrigue their interest. “Fast food centers had been offering special mid night deals may be at lower price or by offering Buy One get one free schemes. Similarly; with easy and effective drive through services, they are making more margins on sales with the concept behind that they care about their customer’s time and convenience” (Baig, 2012, para. 11).
The price of fast food also intrigues families. Many fast food facilities have a designated value menu...

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