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Appple Swot Analysis

1818 words - 8 pages

SWOT Analysis for Apple, Inc.
Personnel Management
May 20, 2013

Company history
Outcasts and electronic geeks Steven Wozniak and Steven Jobs were high school friends, who after high school graduation went to college, and both dropped out. Wozniak had been engaged in computer-design and in 1976, he designed what would become the Apple I. Jobs, insisted that he and Wozniak sell the machine. In April of 1976 the Apple Computer was invented. People took the Apple I lightly, and Apple did not get its break until 1977, with the invention of the Apple II. The Apple II was the first personal computer to have color graphics. With the invention of the Apple III and the addition of conservative ...view middle of the document...

0, which could run on virtually all of the PC-clones in the world, put Apple’s Mac in trouble.
In late 1991, Apple released its first generation of PowerBooks, which were an instant success. Sculley began to lose interest in the day to day operations of Apple and eventually the Apple Board of Directors decided to relieve him of his duties in 1993. The new CEO, Michael Spindler oversaw several accomplishments. In 1994 Apple introduced the PowerMac family, with an extremely fast processor co-developed with IBM and Motorola. Macs were now able to compete with, and in many cases surpass, the speed of Microsoft’s newer processors.
Apple's worst problem was building computers. The supply was unable to meet the demand and Apple had a $1 billion dollars in backorders. Apple's problems were added to by the release of Windows '95, and Apple took its worst plunge ever with a $740 million loss for the first quarter in 1996. Spindler was asked to resign as CEO and was replaced by Gil Amelio, the former president of National Semiconductor.
Amelio made a strong effort to bring Apple back to profitability, he even assisted in acquiring NeXT, and bringing its founder Steven Jobs back into the fold. In 1997, Apple announced the resignation of Gil Amelio, following another multi-million dollar quarterly loss. Jobs' presence was known almost as quickly as NeXT was acquired, but he was not placed as CEO. Jobs began making changes in the structure of Apple. Jobs, was being referred to as "interim CEO," and he made the MacWorld Boston keynote speech, and spoke of the company's future advertising campaign, and a groundbreaking alliance with Microsoft. In exchange for $150 million in Apple Stock, Microsoft and Apple would have a 5-year patent cross-license. Microsoft agreed to pay an unreleased sum of additional funds to quiet the allegations that it had stolen Apple's intellectual property in designing its Windows OS. Microsoft also announced that Office '98, its popular office package, would be available for the Mac.
On November 10, 1997, Apple held another press conference, in which Jobs announced further changes to Apple's corporate strategy. Apple would now sell computers direct, both over the web and the phone. The Apple Store was a runaway success, and within a week was the third-largest ecommerce site on the web. Jobs also announced that Apple had, for the first time in more than a year, had a profitable First Quarter, close to $44 Million, which sent Apple's stock back into the 20s. In 2001, Apple announced a slew of new machines, including the iPod, and after much speculation, Apple announced the opening of a line of Apple retail stores. Since 2002 apple has had several successful ventures including the iMac G5, iPad, IPhone, MacBook, iTunes and its production of Intel-based Macintosh computers.
Apple has never had a written mission statement but they are “… committed to bringing the best personal computing experience to students, educators,...

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