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Apple Swot Analysis Summary

659 words - 3 pages

“During a period when so much is fictitious, so many companies are built on air and frauds are uncloaked, Apple has been an emblem for the daring, ingenuity, and enterprise” (Moritz, 2010). Apple has consistently looked towards the future to capitalize on its opportunities, avoid and / or overcome its threats and sustain its business operations as an industry leader. One of the truest strengths within Apple has always been its ability to integrate their products into the lives of its customers. “Apple has excelled at selling a lifestyle” (Lashinsky, 2012). This “lifestyle” has recently suffered due to numerous threats within the industry of technology. Apple has faced and continues to face ...view middle of the document...

The enterprise market (U.S. Government and the educational system) is brimming with opportunity at this moment. Apple recently was awarded a contract with the US government to replace all Blackberry mobile devices with the next generation IPhone over the next year. Also, while the nations which are emerging from the worlds shadow to become major contributors within the global present several threats to Apple, there are also numerous opportunities for growth within these nations, growth which Apples competitors are also looking to capitalize on. Within the growing global market, the potential for growth within the technology industry is staggering. As the world continues its evolution, Apple and its competitors stand waiting to profit on the next country to emerge within our global market.
Over the next few months, Apple will introduce its next generation devices along with what many hope will be another glimpse into the future. Apple has always been the company which looked outside of the box and into the future when bringing to market the...

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