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Apple Internal And External Factors Essay

2300 words - 10 pages

Apple- Internal and External Factors
Julietta Parker, Takesha Lee, Doan Clark, Dewey Privett, Brian Green
October 08, 2012
MGT/230 Management Theory and Practice
James De Clue

Apple- Internal and External Factors
Apple Inc. is an electronically based Fortune 500 company founded in 1976 by Steven Wozniak and Steven Jobs (Sanford, 2011). It is a corporation that designs, manufactures, and sells iPod, iPhone, iPad, and Mac. Over the years Apple has made drastic strides. A little bit more of an introduction into why Apple and factors covered would have better prepared the reader.
Globalization
Globalization definitely has evolved into an essential factor for big business ...view middle of the document...

Internal factors that affect Apple include; updating and innovating technology into new products, developing new products based on consumer needs, and keeping copy rights updated so their ideas cannot be stolen by competitors. A couple external factors that affect Apple are competitor pricing and technology innovation. One of Apples technology based achievements is Siri.
Siri allows you to use your voice to send messages, place phone calls, and more. It can also answer any question and can remember everything you ask it to. It even addresses you by name. It understands what you say. And knows what you mean. Talk to Siri as you would to a person. Say something like “Tell my mom I’m running late.” or “Remind me to call my sister.” Siri not only understands what you say, it’s smart enough to know what you mean. So when you ask “Are there any houses for rent around here?” Siri will reply, “I found a number of houses for rent near you.” Then you can say, “Hmm. How about for sale?” Siri remembers that you just asked about houses, so it will look for houses for sale in the area you are currently in unless otherwise told. Siri is proactive, so it will question you until it finds what you’re looking for. It would seem a good product point in the US but what about its global strategy. Is Siri equally adept at Mandran or Cantonese? How does that effect introduction to china? How has Apple managed the realities of patent infringement overseas? Seems they have an ongoing battle with Samsung and others?
Innovation
Innovation is driven by globalization and it connects technology in the society in which we live. Innovation introduces new goods, services and strategies. This is an internal factor in which the company has to ensure that they are keeping up with an ever changing society. Most products don’t last a year before they have to be improved and consumers are waiting for the next big thing. Planning for the future is what keeps competitors competing. These new products replace the old and with proper advertising to consumers, the product does better in the marketplace than the one before it.
Planning, organizing, leading and controlling are the four functions of management and with innovation we deal with the people or general public where it initially comes from, the consumers who purchase these products. There must also be a strategic goal for what’s next and these goals must be managed properly (pg. 10). The internal use of the innovation process is an essential part of business growth.
At apple.com it says, “We're perfectionists. Idealists. Inventors. Forever tinkering with products and processes, always on the lookout for better.” In the past two years the i-Phone has gone through several changes and people stand in line to get the new phone. In October 2011 the newly released iPhone4s took the world by storm, but like I earlier mentioned, not one year later the iPhone5 was release on September 21, 2012. Apple, living up to...

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