Apple Inc Essay

4162 words - 17 pages

A Critical Assessment
Of
�Apple Inc.�

Table of Contents

Page

A. Company History, Overview of Primary Business
Operations, and Its Fortune 500 Ranking 3

B. Assessment of Apple Inc.�s Vision, Mission and
Strategic Goals/Objectives 5

C. SWOT Analysis and Assessment of Apple Inc. 7

D. Value Chain Analysis of Apple�s iPhone 10

E. BGC Matrix for the Macintosh Computer and iTunes 12

F. Overview Analysis of Apple Inc. and Investment
Recommendation 16

G. References 18
A. Company History, Overview of Primary Business Operations, and Its Fortune 500 Ranking

Apple Computer Inc. was founded in April 1, ...view middle of the document...

During the mid-1990�s, to stay competitive in the market, Apple branched out to consumer electronics with the introduction of the Apple �Quick Take� digital camera, and the Personal Digital Assistant (PDA). During 1997, Steve Jobs returned as the interim CEO, leading to the restructuring of Apple�s product lines, and soon after, Apple partnered with Microsoft to release a new version of Microsoft Office for the Macintosh. In late 1997, the Apple�s online retail store opened, and by the end of 1998, Apple earned its first highest profitability with the introduction and sale of the iMac. Apple then branched out in to the digital video editing market with the purchase of numerous digital production software products, and with their own video products, the �iMovie� and the �Final Cut Pro�. [3]
In 2001, Apple opened its first retail stores in Virginia and California, and in 2003, Apple opened the iTunes store. By 2008, iTunes quickly became the market leader in the online music service, with over four billion downloads. [4]
For the third year in a row, Apple has continued a slow escalation up the ranks of Fortune's Global 500, a list that ranks the world's biggest 500 corporations in terms of revenues and profits. In the 2008 list, Apple is rated at 337th, up from 2007, where Apple took 367th place, while in 2006 its rank was 492nd. In 2008, the Fortune 500 ranked Apple at 103 up from its 2007 previous rank of 121, noting that Apple currently has over 22,650 workers, $25 billion in assets, and $14.5 billion in stockholders' equity. [5] With Apple Inc. scheduled to release its fiscal Q2 earnings report on April 22, 2009, many analysts are taking another look at the stock � and most seem to like what they see. [6]
B. Assessment of Apple Inc.�s Vision, Mission and Strategic Goals/Objectives

Apple Computer�s original 1984 vision statement was: �To make a contribution to the world by making tools for the mind that advance humankind.� But in 2009, after researching Apple�s website, speaking with an Apple store employee, and by participating in a recent �Mac Forum blog,� no newer vision statement could be found. The co-founder of Apple, Steve Jobs� vision was and still is, �an Apple computer on every desk.� [7]
In 1984, the original Apple Mission statement was: "To produce high-quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for noncomputer experts."
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has...

Other Papers Like Apple Inc

Apple Inc Essay

5290 words - 22 pages Copenhagen Business College By group 2. International Business Department 09 IM Hand-in date: October 17th 2011 Team members: Wang Lehuan , Apple Inc. Fei Xuan , Liu Danfei , Jiang Yongming , Zhang Hao , Li Changhua Counselor: Sun Na Synopsis The paper is about Apple Inc. which is a famous IT company in the world. It's main business is to offer different kinds of high information technology electronic products. Through the internal and

Apple Inc Essay

1869 words - 8 pages CASE STUDY ON APPLE INC. IN 2010: THINK DIFFERENT Submitted by AATMIKI SINGH PB1201 ABSTRACT This case is about the Apple Inc. and its journey through last 35 years under the visionary and innovative ideas of founder Steve Jobs. It started in 1976 with Apple I, which was a computer circuit board. Soon after launching Apple I, the company came up with Apple

Apple Inc

1589 words - 7 pages convenient for each. Smartphones will be most important to Apple future due to the demand and the convenience. 5. What is your assessment of Apple Computer’s financial performance the past three years? (Use the financial ratios in Table 4.1 on pages 94-96 of the text as a guide in doing your financial analysis.) Based on the ratios, we can see the differences of ratios in Apple, Inc. financial statistics from 2005 until 2007. In their

Apple Inc - 1966 words

1966 words - 8 pages Apple Inc. Unit 1 Case Study Professor Andrew Klein GM520 Strategic Human Resource Management February 5, 2013 Introduction Within the corporate world changes occur everyday companies are lost as well as gained, and in April 1976 another company began, a new and incentive change that basically transformed the world of computers. Two young men, whom had dropped out of college

Apple Inc - 1739 words

1739 words - 7 pages ’ Global 2000 list. The firms strengths include its capabilities and resources which it can use to obtain a competitive advantage (Bohm, 15). Apple Inc. is one of the oldest manufacturers of hardware and it has control over the product since it manufactures both the operating system and the computers. The company is also well known for its high quality product and this makes Apple Inc different from its competitors. Its products are well designed

Apple Inc - 1979 words

1979 words - 8 pages EXECUTIVE SUMMARY Ingenuity and ambition from the late Steve Jobs and Stephen Wozniak were the driving forces for the beginnings of Apple in 1977, which was incorporated with a net worth of $250,000. It has since grown leaps and bounds to the Apple Inc. of today, employing 60,400 employees worldwide, with a net worth of $622.31 billion, placing it 56th among the Fortune 500 companies. The iPod revolution in 2000, to the iPhone in 2007 and

Apple Inc - 3564 words

3564 words - 15 pages the iPad For example, iPhone had been innovate to the latest edition which is iPhone 6S. Apple software includes the Mac OS X operating system, the iTunes media browser, and the iLife suite of multimedia and creativity software, the iWork suite of productivity software On December 6, 2013, Apple Inc. launched iBeacon technology across its 254 U.S. retail stores. Using Bluetooth wireless technology, iBeacon senses the user’s exact location

Apple Inc - 1387 words

1387 words - 6 pages Abstract Sustaining a competitive advantage cannot be acquired through operational effectiveness alone; an organization will have to become different from everyone else by performing different activities that will be hard to duplicate from the competition (Dess, et al., 2005). Sustaining a competitive advantage became hard for Apple Inc. as noticed in the Harvard Business School Premier Case. Therefore, this paper is an analysis of Apple, Inc

Apple Inc - 1473 words

1473 words - 6 pages APPLE INC. Ryan Plumbo ACC 205 Thomas Sutton 7 Dec 14 The decision to invest in a company is an important one. When investing your money into the free market there is never a guarantee on investment. That is why a little bit of research and due diligence is always recommended beforehand. It is the hope that with this knowledge our investment will have a better chance at returning a profit. The company we will be looking at in this report

Apple Inc - 1627 words

1627 words - 7 pages Apple Inc. Company Overview: Apple Inc. is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company's best-known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad. Its software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of

Apple Inc - 4608 words

4608 words - 19 pages Date: 20th November 2012 Timothy D. Cook Chief Executive Officer Apple Inc. SYNOPSIS: Apple Inc. is at a crossroad in the company’s existence, where it needs to decide in which direction to move for the continual success of the brand. Through innovation and sound product lines, the company has managed to triumph tremendous odds of continuous success over the past thirty plus years of the company’s IPO. Co-founder and former CEO Steve P

Related Essays

Apple Inc Essay 1683 Words

1683 words - 7 pages Apple Financial Performance General Notes: This financial analysis for Apple Inc was carried out for the year 2007. The first section of the Financial Analysis will detail my preconceived notions of Apple (without the facts in hand). The second part of the Financial Analysis will review Apple's stock performance, various financial ratios, competitors, market segment. Interest coverage ratios, dividend yield ratios, and dividend payout

Apple Inc Essay 1225 Words

1225 words - 5 pages renamed “Apple Inc.” to reflect the shift in focus towards costumers electronics. Apple Inc. is an international American Company that produces computer software, cell phones, personal computers and consumer electronic products. The well- known products of Apple include: the Ipod, the Iphone, the Ipad, Apple TV, and now that I watch which was recently introduced in May 2015. Apple has 453 retail stores in 16 different countries and online stores

Apple Inc Essay 689 Words

689 words - 3 pages Apple’s competitive advantages: (1) Apple Inc. produces both hardware and software; (2) Apple's retail strategy. Apple Inc. has its own retail stores; (3) Apple products are easy to use; (4) Apple's design is elegant; (5) Not only does Apple produce PCs but also non-PC products: MP3 players, smartphones, and multimedia computer tablets; (6) built brand awareness, brand loyalty. Personal computer industry: (1) Even though there has been

Apple Inc Essay 2439 Words

2439 words - 10 pages , consumers, shareholders and the public fraternity. Such corporate social practices brand a company positively as a good job provider, investor and provider of products and services. Apple Inc. has for the last few years appeared in the spotlight as one of the multimillion corporations that has had compliance as well as violation of ethical and social responsibility. As a giant corporation in technological production field and in the production of