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Apple Inc Essay

2439 words - 10 pages

Apple’s Corporate Responsibility and Marketing Strategies
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Table of Contents
Abstract 2
Apple Products 2
Apple’s current position on the company’s ethical and social responsibilities 3
Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5
Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6
Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide better wages and benefits for suppliers’ workers 7
Analysis of Apple’s current overall marketing strategy and actions ...view middle of the document...

Apple Products
As mentioned earlier, Apple Inc. is a multinational corporation specializing in innovative technology. It specializes in the production of mobile phones and related devices. Among the most prominent products produced by Apple in the world today include: iPods, iPhones, Macs, iPads, iTunes just to mention a few. Apple’s products distinguishes themselves from other related products in the type of technology used making its products unique.
Apple’s current position on the company’s ethical and social responsibilities
Social responsibility refers to proper management of philosophy which includes among other things, donating capital to the public, conserving the natural environment and partaking nonprofit activities that are designed to encourage the welfare of the communities in question. For years Apple has provided support to several global education programs through the provision of up to date technology to educators and scholars. For instance, Apple has worked with Red Cross in times of disasters by providing iTunes technology in streamlining and enabling simpler donation processes. Apple is known for its environmental consciousness unlike related companies. The company’s facilities are ecofriendly and uses renewable energy resources. Apple Inc. maintains its level of carbon emission at the recommended levels as per the provision of EPA.
Currently, Apple envisions adhering to its ethical and social responsibility principles through use of less toxic raw materials during the production process. For example, the company plans use more environmentally friendly materials such as recycled papers and materials. In addition, the company encourages recycling of old Apple products among its customers by giving them incentives for every old model returned.
The facilities of Apple Inc. in the US are ethically and socially friendly offering a good business environment towards environmental conservation (Pride & Ferrell, 2010). On the contrary, Apple’s deficiency of communication with global suppliers has given rise to demeanor standards that has continued to negatively impact on the environment and its employees in the course of carrying out their daily production duties. For example, there have been reported cases where workers are not compensated even after being mandated to work for long hours or under poor working conditions. Apple’s refusals to compensate such workers have created big problems in some of its suppliers. For instance, Foxconn has had outrageous cases where employees have either attempted or even committed suicide by jumping over buildings of the facility. As the number of suicide and suicide attempts escalated, Foxcoon was forced to fit safety nets round its facility to combat cases where employees jump over the facility. Other cases that have painted Apple Inc. negatively are the Chinese workshops manufacturing Apple products have for several instances reported having contaminated water sources near the...

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