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Apple Case Study

1279 words - 6 pages

Running Head: Apple Case Study

Case Study: Apple
Davenport University

July 5, 2011
Overview
When looking for great employees Apple strays away from the norm. Instead of looking for great salespeople who have a great track record of using sophisticated technology Apple has decided to do it differently. They look for people who love their product and enjoy using it. Apple is looking for people who, “isolate true enthusiasm and believe in the Apple products” (Jason Colquitt, 2011). Black cards are the new invention at this company. Apple has a new strategy to have their people hand out black cards t employees at other organizations. These cards have the apple emblem and have ...view middle of the document...

” (O.C. Ferrell, 1983) The question we are asking ourselves here is, is Apple being ethical or unethical in their black card strategy? We first must look at their organizational behavior. Organizational behavior is a field of study devoted to understanding, explaining, and ultimately improving the attitudes and behaviors of individuals and groups in organizations (Jason Colquitt, 2011). Now by Apple going into other corporations and handing out their black cards that is just making their employees think poorly about the corporations they work for; thinking there is better out there. To some, Apple’s behavior can be considered good, hard-nosed business, but to most it is considered to acting unethically. By developing this black card strategy Apple is not just trying to hire anyone, they are trying to steal employees from other companies, so they already know they will be good for the job. Apple really needs to take a step back and look at their behavior. They need to find the correlation between their actions and other organizations. The type of organizational behavior being displayed here by Apple is the method of intuition with a bit of experience. It is obvious that their strategy is working and there experience tells them so. That does not make it right though. They are still costing other organizations good employees. The job performance showed by their employees is very negative. Apple needs to go out and get a 360 degree feedback from an outside source.

Black Card Training
When Apple brings a new employee in from another organization one would assume they already know the ropes. However, do they really know what Apple’s goals are? Apple should have a different type of training method for employees hired through their black card strategy. “Virtually all modern organizations accept that a well-trained workforce is a critical success factor.” (James Danziger) Apple needs to run their black card employees through a similar training program as the rest, but a bit more advanced. They need to get a better understanding of their new company, but also something more challenging to make them even better at customer service and relations. Apple already knows what they are capable of and needs to mold them into the best. There are some really good pros to having these black card employees. In training and on the job there would be a knowledge transfer between the black card employees and the regular new employees. Also, Apple does not have to really worry about transfer of training. This would just simply mean they will have an easier transition between training and the workplace.
Job satisfaction is a pleasurable emotional state resulting from the appraisal of one’s job or job experience (Jason Colquitt, 2011). Now, do...

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