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Apple Case Study

2519 words - 11 pages

Apple Computer
Introduction:
Apple Computer began it’s existence on April Fools Day in 1976 when two young men decide to sell a computer that one of the men designed. Steve Wozniak (Woz) had designed a personal computer that he and Steven Jobs built together. Woz had not even considered that idea of anyone wanting to buy it, however Jobs had a vision to introduce it to the public for sale. Woz and Jobs started the Apple Company in Jobs garage and from there it has blossomed into a billion dollar company. “Apple Computer is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative ...view middle of the document...

His utter dedication to discovery and excellence has created a culture that has made Apple a symbol of innovation”(Morris). The article goes on to talk about the passion that these employees have for their jobs. “Collaboration is key. So is a degree of perfectionism. Apple hires people who are never satisfied. A designer has to be a borderline fanatic…”(Morris).
Brand recognition also plays a big role in the success of Apple. Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that favor the brand. Apple recently won the top recognition for technology and was also named the grand prizewinner in the American Brand Excellence Awards. “The criteria used to select the American Brand Excellence Award winners include "easy to do business with," "industry leader," "forward thinking," "for growing companies," "behaves ethically," "growing in popularity" and "has a good price for what you get." More than 200 business brands were rated in the nationwide study”(bizjournals.com).
Apple has a very good support system for customer service. Support is only as far away as a click of a mouse on your computer. If you go to the Apple website there are all kind of support recourses to help you fix your problem. Locally, if you are a consumer that likes face-to-face service, Apple has retail stores that offer a genius bar to get hands on technical support. Apple also offers a 1-800 number for support. Good customer service helps build brand loyalty by making the consumer feel valued.
Tech-savvy design of Apple products help to push them out in front of other technology companies. Appearance is important to the consumer, people like to have they best things and they want things that give them a good image. “Apple uses design to transform their offerings in every way: from integrating consistent actions across hardware, software, and environment, to dematerializing every milligram of unnecessary material (thereby making their products less expensive, stronger, and more sustainable), to material selection that substantially reduces manufacturing costs and eliminates extraneous materials (many of which are toxic), to offering services that competitors can't match and only "see" once they're introduced by Apple (such as their approach to the retail experience)”( designmba.org).
Weaknesses:
Program compatibility is one of the weaknesses of Apple. Although they have progressed by leaps and bounds there are still some issues in this area. However most of the compatibility problems that exist today are not Apple’s fault but those of other companies that have not brought themselves to be Apple compatible. For example, disc that come with some textbooks or other products are not Mac OS compatible. This can be very frustrating for Apple users but it is not Apple’s fault.
Another weakness is the fact that Apple Inc. has few strategic alliances and tends to keep most things in house, such as...

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