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Apple Case Questions Essay

1096 words - 5 pages

3. What are the keys to success in Apple?

Apple has had many decades of continued success and with those many years, the platform for Apple and its target market and competitors has changed consistently.

The First key to success for Apple is their drive for technological innovation, anticipating where the market is supposed to go versus where the market is already headed. When Apple first entered the computer industry, they were first movers. They were able to revolutionize the way home computing was both viewed and accessed. This naturally gave them a large market share, especially with the huge successes of the Apple II. In the 1980’s, Apple remained ahead of the competition ...view middle of the document...

The Third key to success for Apple was their focus on the ease of use for all their devices
Jobs understood that if device was difficult to use… it would be considered worthless by consumers. With this concept, Apple engineers were able to master the idea behind simplicity despite a growing age of innovation and technological development. Also, not having as large a market share as Microsoft, Apple understands that they must first win the hearts of their consumers before they try to alter the enterprise world. Simple interface for any consumer to enjoy.

The Fourth key to success for Apple was their focus on the use of technology in the educational realm. Apple believed that having a well integrated technological setting in classrooms would enhance the overall learning experience by having educators teach and deliver, while having students learn and comprehend. In 1978, Apple had won a contract with the Minnesota Education Computing Consortium to supply 500 computers for schools in that state. Jobs personally lobbied congress for a few weeks to get a bill across, allowing apple to produce the same endeavor on a national scale with a tax break to the donor, but encountered challenges. Jobs later launched “Kids Can't Wait” an endeavor in his home state that allowed a tax credit of 25% for equipment donated and ultimately allowing 9000 Apple ll to be donated to eligible elementary and secondary schools. These endeavors remain true today with their lead on changing the college textbook industry and lowering overall prices, along with the existence of Itune U to have additional teacher-led courses.

The Fifth key to success for Apple was their faith in an unconventional leader
Apple was a by product of Jobs vision, and although it was not always understood

what products does Apple offer?

A. Mac (Desktop and portable)
B. IPod
C. Music related projects (Apple Music)
D. IPhone
E. IPad
F. Hardware, services and software (AppleCare, Apple TV, etc)


4. What was the impact of the iPhone and iPad on Apple’s revenue and profits?
Both the IPhone and the IPad, brought significant momentum to Apple's financials. On October 18th, 2010 Apple announced that they had reached record revenues, having sold over 4.19...

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