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Apple Case Essay

1452 words - 6 pages

Apple -Merging Technology, Business,
Apple Computer Inc., back from near oblivion, is setting the pace in the digital world with innovation and creativity that has been missing from the company for the past
20 years. The introduction of the iPod, a brilliant merger of technology, business, and entertainment, catapulted Apple back into the mainstream.
In 2000, Steve Jobs was fixated on developing video editing software for the Macintosh. But then he realized millions of people were using computers and CD burners to make audio CDs and to download digital songs called MP3s from illegal online services like Napster. Jobs was worried that he was looking in the ...view middle of the document...

In the spring of 2003, 18 months after the launch of the iPod, Apple's iTunes Music Store opened for business. The company's goal was to sell 1 million songs in the first six months. It hit this goal in six days.


With millions of iPods in the hands of consumers, other companies are noticing the trend and finding ways to capitalize on the product. John Lin created a prototype of a remote control for the iPod. Lin took his prototype to Macworld where he found success. A few months later, Lin's company had Apple's blessing and a commitment for shelf space in its retail stores. "This is how Apple supports the iPod economy," Lin said.
In the iPod-dominated market, hundreds of companies have been inspired to develop more than 500 accessories-everything from rechargers for the car to $1,500 Fendi bags. Eric Tong,vice president at Belkin, a cable and peripheral manufacturer, believes that75 percent of all iPod owners purchase at least one accessory-meaning that 30 million accessories have been sold. With most of the products priced between $10 and $200 that puts the iPod economy well over $300 million and perhaps as high as $6 billion. Popular iPod accessories include:

Allee Lansing Technologies-iPod speakers and recharger dock ($150).
Belkin-TuneCast mobile FM transmitter ($40)
Etymotic Research-high-end earphones ($150)
Griffin Technology-iTrip FM transmitter ($35)
Kate Spade-Geneva faux-croc mini iPod holder ($55)
Apple-socks set in six colors, green, purple, blue, orange, pink, and gray ($29)
Apple-digital camera connector ($29).


The latest iPod packs music, audiobooks, pod casts, photos, video, contacts, calendars, games, clocks, and locks in a design up to 45 percent slimmer than the original iPod. It also boasts stamina (up to 20 hours of battery life), generous capacity (30GB or 60GB of storage), a great personality (intuitive, customizable menus), and a touch of genius (the Apple Click Wheel). The latest features include:
Videos-Choose from over 2,000 music videos the iTunes Music Store or purchase ad-free episodes of a favorite ABC or Disney television show and watch them on the go.
Podcasts-The iTunes Podcast Directory features thousands of free podcasts, or radio-style shows, including favorites from such big names as ABC News, Adam Curry, ESPN, KCRW, and WGBH.
Audiobooks-The digital shelves of the iTunes Music Store are stocked with more than 11,000 audiobooks, including such exclusives as the entire Harry Potter series.
Photos-With storage for up to 25,000 photos, iPod users can view photo slide shows-complete with music-on an iPod or on a TV via the optional video cable.


The Apple iPhone is a revolutionary new mobile phone that allows ustomers to make a call by simply touching a name or number in an address book, a favorites list, or a call log. It also automatically syncs all contacts from a PC, Mac, or Internet...

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