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Apple Essay

1062 words - 5 pages

Apple Computer Leadership Report
21St Century Leadership
Erialle Sutton
Argosy University

The Apple Company has become a billion dollar company thanks to the innovation of Steven Jobs and his co-founder Steve Wozniak. Steven Jobs was a person of excellence in his career he demanded nothing but the best with his unconventional leadership style and his ability to visualize the future of technology. An unconventional leader focuses on providing the best products and services, more than they do profit. Unconventional leaders tend to lead the most successful firms and business in their industries. Leaders like Steve Jobs tend to create organizations built on creativity, flexibility, ...view middle of the document...

Both Jobs and Wozinak made sacrifices for their company, they came up with the name Apple because Jobs still owned part of a farm back in his college hometown of Portland, Oregon, which at some point harvested apples. Apple went public in 1980 when Steve Jobs first launched Apple publicly it was call Macintosh only thing you could do is email and instant message technology was not up to par in those trying times. Once technology started to upgrade jobs was on top of it all spending 10 million dollars on a share of a computer graphics company called Pixar. After buying, half of Pixar Jobs returned to Apple hand picking all board members so he could make his brand more personal for his consumers. Now days in time you can video chat, email, instant message as well as surf the web while holding a phone call. Steve Jobs was a very brilliant man he used every resource he could to make his company possible, from teaming up with like companies like CompUSA, Microsoft Office, Google, and Internet Explorer. In 2007 Steve Jobs teamed up with AT&T and introduced the iPhone for the first time with its built in music player, Bluetooth connectivity, high quality touch screen, internet, mega pixel camera ( front face), face to face chat based on phone calling ,GPS enable navigator, email connectivity and connection to YouTube and Google. The iPhone provided customized apps and video enabled performances for the customers. Jobs cutting edge technology system allowed all iPhone consumers to customize through color and personal needs. The iPhones was a worldwide sensation. Jobs approach to continuously improve his company’s process is his strategy to hire the best of the best staff, his work ethics, his passion, his career in electrical engineering, and his motivation to lead technology. Jobs envisioned revolutionizing technology to meet consumer needs, one of the most brilliant things that most consumers has ever heard of. Jobs ability to understand human behavior helped him to determine and distinguish what people wanted and what people needed. With his business-liked mind, his negating traits and his...

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