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Analysis Of The Samsung Galaxy Note Commercial

857 words - 4 pages

RUNNING HEAD: ANALYSIS OF THE SAMSUNG GALAXY NOTE COMMERCIAL

Analysis of the Samsung Galaxy Note Commercial
BUS 620 Managerial Marketing
Dr. Patricia A. Ryan
February 20, 2012

Analysis of the Samsung Galaxy Note Commercial
Advertising is defined as, “Any paid form of non-personal (i.e. through some medium, such as radio, print, direct mail, or e-mail) presentation and promotion of ideas, goods, or services by an identified sponsor.” (Mullins, Walker, 2010 p. 344) Examples of mediums include print ads, radio, billboard, posters, web pages, and television, such as the television commercial by Samsung for their new Galaxy Note cell phone. They created a commercial which was ...view middle of the document...

It does this by showing distinguishing features of their new phone which the competitor’s phone does not have, as well as implying certain things, like freedom from standing in lines waiting for the phones release.
Targeted Market Segment of the Samsung Galaxy Note
The targeted market segment of the Samsung Galaxy Note commercial seems to be people in their twenties, thirties and forties. This commercial is directed toward the right segment because these are the types of people who will spend lots of money on a phone that has a lot of features because it is something that goes everywhere with the consumer and is a major factor in their communications and social life.
Galaxy Note ad more universal appeal
This ad was fun to watch and did a good job of introducing Samsung’s new product, but it could have expanded its targeted market a bit by including younger people, perhaps in their later teens. After all teenagers are a good source for income, they are very good a word of mouth advertising and showing off new tech toys like new phones.
Galaxy Note Ad and negative emotions
The Samsung Company is a major competitor of the company, Apple, Inc. These two companies are major competitors that go head to head often, and this new ad from Samsung featuring their new phone was designed to advertise the phones features while pointing out the things that the Apple iPhone lacks (even though the phone is not mentioned by name). This can cause a small backlash because there are some major die hard Apple, Inc. fans who think the iPhone is the best thing since sliced bread, and won’t appreciate Samsung’s targeted commercial...

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