Analysis Of Case “Are We Ready For An Automotive Plant” Using Smart Method

1172 words - 5 pages

Strategic Decision Making and
Negotiation
Midterm Test

Analysis of case
“Are we ready for an automotive plant”
using SMART Method
Muhammad Nur Ikhsan
29114400
YP52B

8 Main stages of SMART

1.
2.
3.
4.
5.
6.

Identify decision maker(s)
Identify alternative courses of action
Identify the relevant attributes
Assess the performance of the alternatives on each attribute
Determine a weight for each attribute
For each alternative, take a weighted average of the values assigned to that
alternative
7. Make a provisional decision
8. Perform sensitivity analysis

Page 1 of 17

Stage 1

Identify decision maker(s)

In ‘Are we ready for an automotive plant?’ case, ...view middle of the document...

6%
449
4.5%
771
18.8%
801
19.6%
146
4.1%
178
5.0%
146
8.6%
163
9.6%

Rating
30
0
70
100

*Lower is better

Page 7 of 17

Stage 4

Asses the performance of the alternatives on each attribute

Workforce Availability Rating
Manufacturing Industry
McAllen, Texas
Detroit, Michigan
Norfolk, Virginia
Louisville, Kentucky
*Higher is better

2008
7,670
73,320
34,020
27,800

Rating
0
100
40
31

Supplier Availability Rating
Manufacturing Industry
McAllen, Texas
Detroit, Michigan
Norfolk, Virginia
Louisville, Kentucky

2008

31
1,630
104
179

Rating
0
100
5
9

*Higher is better

Page 8 of 17

Stage 4

Asses the performance of the alternatives on each attribute

Rating Recapitulation
Living Cost Union Activity
McAllen, Texas
Detroit, Michigan
Norfolk, Virginia
Louisville, Kentucky

70
100
0
78

30
0
70
100

Finance
Incentive
37
100
0
22

Workforce
Availability
0
100
40
31

Supplier
Availability
0
100
5
9

Page 9 of 17

Stage 5

Determine a weight for each attribute

Living Cost
Union Activity
Finance Incentive
Workforce Availability
Supplier Availability
Total

Original
10
30
70
90
100
300

Normalized
0.03
0.10
0.23
0.30
0.33

Page 10 of 17

Stage 6

Take a weighted average of the value assigned to that alternatives

Living Cost Union Activity
Normalized Weight
McAllen, Texas
Detroit, Michigan
Norfolk, Virginia
Louisville, Kentucky

0.03
2.32
3.33
0.00
2.61

0.10
3.00
0.00
7.00
10.00

Finance
Incentive
0.23
8.65
23.33
0.00
5.22

Workforce
Availability
0.30
0.00
30.00
12.04
9.20

Supplier
Availability
0.33
0.00
33.33
1.52
3.09

Aggregate of
Weighted Value
13.97
90.00
20.56
30.11

Page 11 of 17

Stage 7

Make a provisional decision

Detroit
Louisville
Norfolk
McAllen

Labor Cost
McAllen, Texas
Detroit, Michigan
Norfolk, Virginia
Louisville, Kentucky

$
$
$
$

26,560
47,740
39,310
40,910

Aggregate of
Weighted
13.97
90.00
20.56
30.11
Page 12 of 17

Stage 7

Make a provisional decision

Louisville
McAllen

$
$

Detroit
$ 47,740.00
90.00 $
40,910.00 $ 6,830.00
59.89
30.11 $
114.05
/point
26,560.00
$
13.97
$

Decision maker compares Detroit and Louisville:
 If extra value point < $ 114,05 choose Louisville
 If extra value point ≥ $...

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