1) A propos de la marque
Krys is an optician who has been in existence for nearly 40 years. Their philosophy: "the beauty and visual well-being must be accessible to all."
They started from the month of October, a new campaign ad, which according to them, is a promise they make to their customers to be loyal to their philosophy.
2) A propos de la campagne de pub
This advertising campaign entitled "Krys, you are going to love", is composed of a TV spot and 7 visual were widely distributed on the bus and the subway in particular. It was created by the Agency H.
It accounts for 7 people who wear glasses in the range Krys, which all admit to have changed since they wear these ...view middle of the document...
The document conveys a message. In addition to correcting your eyesight, glasses Krys seem to strengthen your self confidence but also you make a certain class (which according to the TV even lets you go to an evening in the most important single device, but with your glasses).
Thus, using the image of two children, Krys involves parents. Who has not suffered a physical difference (here, freckles or ears) or a difficult social behavior (here, shyness)?
Krys therefore promises to parents to help their children fulfill their differences through the glasses for Juniors.
What strike me is that the campaign to be even more attractive, we note that Krys falls into the cliché: the bald, the blonde, the brunette a femme fatale, the brunette nude (double use in the spot and in the poster), the small red, and the shy kid.
Krys therefore chooses to involve people playing on their confidence, their morale, their image. At the moment, given the place that took the image and the physical in our society, the margin of failure in this advertising campaign was therefore minimal.
5) Pour aller plus loin
With the crisis, the problem of purchasing power and morale of the French at the bottom, it was noted that advertisements had changed. There are...