Ana Maria Essay

686 words - 3 pages

Politica de pret
Conceptul de pret
Categorii de pret.
Politici de pret
Strategii ale politicii de pret
Conceptul de pret.
Pretul reprezinta unul dintre cele 4 componente ale mixului de marketing in stransa legatura cu produsul, pretul este un element acorporal al acestuia.
Pretul in viziunea de marketing reprezinta:
Mijloc de masura a gradului de valorificare a resurselor intreprinderii.
Este un barometru al capacitatii intreprinderii de adaptare la cerintele mediului si de influentare a acestuia.
Este un instrument de recuperare a cheltuielilor efectuate si de apropiere a beneficiilor incorporate in produse.
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La baza estimarii preturilor stau costurile medii, cota cheltuielilor generale si rata profitului. In aceasta categorie se intalnesc preturi unice al caror niveluri este fix. Preturi cu limite de variatie stabilite.
Preturi libere – sunt preturile libere ce se formeaza pe piata prin mecanismul cererii si ofertei, nesupuse nici unui fel de reglementari.
Din punct de vedere al naturii si obiectului pietei
Preturi ale bunurilor materiale si ale serviciilor
Preturi ale factorilor din productie
Preturi sau cursuri ale hartiilor de valoare
Preturi ale banilor corespunzatori pietei
Titlurilor financiare si monetare.
Preturi dupa natura obiectului schimbului
Preturi industriale
Preturi agricole
Tarife pentru servicii
Dupa stadiul in care se realizeaza schimbul
Preturi cu ridicata
Preturi cu amanuntul
Dupa sfera de aplicabilitate in cadrul pietei mondiale
Pretul bursa sau cotatia de bursa.
Pret de licitatie
Pretul de lista sau catalogul
Preturi de tranzactie
Pretul indexat – este cel practicat de OPEC, care inafara unor cheltuieli
Pretul ajustat – cel prevazut in contract, care poate fi colectat in momentul vanzarii produsului.
Pretul director, cel ce se formeaza pe piata principala a unui produs.
Preturi de piata, cel care se modifica in general in raport de cerere si oferta.
Preturi convenite prin reglementari internationale de catre unele grupe de state.
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