Student ID: XXXXXXXX
Report Title: INTERIM REPORT
Module Tutor: David Tucker
Word count: 756 (Excluding references)
1.0 Working Title 3
2.0 Background Information 3
3.0 Nature of Submitted Work 3
4.0 Aims and Objectives 3
5.0 Initial Literature Review 4
6.0 Research Methodology 8
7.0 Data Analysis and Presentation 8
8.0 Chapter Headings 9
9.0 Time Schedules 10
1. Working Title
An analysis of the relationship between corporate social performance and corporate ...view middle of the document...
- Den Hond, F. Bakker, F. Neergoard, (2007) Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring. Aldershot: Ashgate.
The above text book gives lots of information on development of a CSR industry, including case studies, and comments on the commercialisation of CSR.
Text books continued:
- Grbich, C. (2006) Qualitative Data Analysis. Sage Publications.
‘Qualitative Data Analysis’ gives information on theories involved with evaluating qualitative data, as well as information on how to evaluate generally.
- De Vaus, DA. (2006) Surveys in Social Research. London: UCL Press.
This text gives information on which question types are most appropriate to use in surveys and general information on evaluating survey results.
- Parkinson, J. (2002) Corporate Power and responsibility. Oxford: Clarendon Press.
Examines models of corporate responsibility.
- Morgan, D. (1997) Focus Groups as Qualitative Research. California: Sage Publications.
The above provides information on using focus group interviewing as qualitative research, such as the best ways to carry it out.
- Girden, E. (1996) Evaluating Research Articles from Start to Finish. California: Sage Publications.
From this book I will get information on how to evaluate research effectively, including models to use and research statistics methods.
• Tesco plc, (2007) Corporate Responsibility. Available at: http://www.tescocorporate.com/ [Accessed 13th November 2007]
This website has information on the activities carried out by Tesco in order to promote their social responsibilities.
• Sainsbury Plc, (2007) Our Approach to Community Investment. Available at: http://www.j-sainsbury.co.uk/files/reports/cr2007/index.asp?pageid=75 [Accessed 1st November 2007]
This website provides information on Sainsbury’s ‘Active Kids’ corporate responsibility, including what they do for child education and how.
• Tesco Plc (2007) Tesco Computers for Schools. Available at: http://www.computersforschools.co.uk/ [Accessed 14th November 2007]
The site gives relevant information on how to support child education through Tesco.
➢ Jonah, B. (2007) Agencies will have to steer marketers towards the big deal. Advertising Age. 78 (40), Available at http://web.ebscohost.com/ehost/detail?vid=20&hid=107&sid=91c38af2-599a-407f-8075-91009cf2c73b%40sessionmgr104 [accessed 30th October 2007]
This journal comments on the principles behind child education-based sales promotion and controversy of the schemes.
➢ Cannon, H. Schwaiger, M. (2005) The Role of Company Reputation in Business Simulations. Simulation & Gaming, 36 (2) Available at: http://web.ebscohost.com/ehost/detail?vid=29&hid=107&sid=91c38af2-599a-407f-8075-91009cf2c73b%40sessionmgr104 [accessed[ 12th November 2007]
Gives information on corporate reputation. It gives a background of corporate reputation and...