An Analysis Of The Relationship Between Corporate Social Performance And Corporate Reputation

1140 words - 5 pages


Date: 28/11/07

Module Tutor: David Tucker

Word count: 756 (Excluding references)



1.0 Working Title 3

2.0 Background Information 3

3.0 Nature of Submitted Work 3

4.0 Aims and Objectives 3

5.0 Initial Literature Review 4

6.0 Research Methodology 8

7.0 Data Analysis and Presentation 8

8.0 Chapter Headings 9

9.0 Time Schedules 10


1. Working Title

An analysis of the relationship between corporate social performance and corporate ...view middle of the document...

- Den Hond, F. Bakker, F. Neergoard, (2007) Managing Corporate Social Responsibility in Action: Talking, Doing and Measuring. Aldershot: Ashgate.

The above text book gives lots of information on development of a CSR industry, including case studies, and comments on the commercialisation of CSR.

Text books continued:

- Grbich, C. (2006) Qualitative Data Analysis. Sage Publications.

‘Qualitative Data Analysis’ gives information on theories involved with evaluating qualitative data, as well as information on how to evaluate generally.

- De Vaus, DA. (2006) Surveys in Social Research. London: UCL Press.

This text gives information on which question types are most appropriate to use in surveys and general information on evaluating survey results.

- Parkinson, J. (2002) Corporate Power and responsibility. Oxford: Clarendon Press.

Examines models of corporate responsibility.

- Morgan, D. (1997) Focus Groups as Qualitative Research. California: Sage Publications.

The above provides information on using focus group interviewing as qualitative research, such as the best ways to carry it out.

- Girden, E. (1996) Evaluating Research Articles from Start to Finish. California: Sage Publications.

From this book I will get information on how to evaluate research effectively, including models to use and research statistics methods.


• Tesco plc, (2007) Corporate Responsibility. Available at: [Accessed 13th November 2007]

This website has information on the activities carried out by Tesco in order to promote their social responsibilities.

• Sainsbury Plc, (2007) Our Approach to Community Investment. Available at: [Accessed 1st November 2007]

This website provides information on Sainsbury’s ‘Active Kids’ corporate responsibility, including what they do for child education and how.

• Tesco Plc (2007) Tesco Computers for Schools. Available at: [Accessed 14th November 2007]

The site gives relevant information on how to support child education through Tesco.


➢ Jonah, B. (2007) Agencies will have to steer marketers towards the big deal. Advertising Age. 78 (40), Available at [accessed 30th October 2007]

This journal comments on the principles behind child education-based sales promotion and controversy of the schemes.

➢ Cannon, H. Schwaiger, M. (2005) The Role of Company Reputation in Business Simulations. Simulation & Gaming, 36 (2) Available at: [accessed[ 12th November 2007]

Gives information on corporate reputation. It gives a background of corporate reputation and...

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