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Amul Questionaire Essay

452 words - 2 pages

Questionnaire for retailers:
Name of the respondent………………………………ContactNo………………………
Gender: male/female

1. Do you stock Amul milk?
a. Yes
b. No
2. If yes, do you get sufficient stock of Amul milk?
a. Yes
b. No
3. How did you come to know about Amul milk?
a. through Distributors
b. through Customers 
c. through Advertisements
d. through Other Retailer

4. If yes, do you get sufficient stock?
a. Yes
b. No
5. How much stock do you keep?
a. 10 packets
b. 20 packets
c. 30 packets
d. More than 50 packets
6. What size of the milk packets do you prefer to store?
a. 250 ml
b. 500ml
c. 1 lit
d. 5 lit

7. If ...view middle of the document...

b. Suppliers
c. Manufacturer
d. Wholesalers
11. Are you satisfied with Amul milk distributor?
a. Yes
b. No

Questionnaire for consumers:
1. Do you consume milk?
a. Yes
b. No

2. What is your frequency of buying milk?
a. Daily
b. Once in 2-3 days
c. Once in 4-6 days
d. Once in a weak.

3. What would be your daily purchase of milk and milk products?

a. Less than 1ltr
b. 1 to 2 ltr
c. 2 to 4 ltr
d. more than 4 ltr

5. You buy:
a. Branded milk products
b. unbranded milk products
c. Both branded and unbranded milk products

6. If you buy unbranded milk products then what kind of purchase you make
a. Packed
b. loose

7. Rank the following companies in order of your preference towards the milk products they cater
No two brands should receive the same rank number
Brand rank order
a. Amul …………………
b. Nestle …………………
c. Mother dairy …………………
d. Purabi dairy …………………
e. Hatsun …………………
f. Britannia …………………

8. If you’re preferred brand is not available, will you purchase other brand?
a. Yes
b. No

If yes, then would you purchase Amul milk?
a. Yes
b. No

10. How do you consider the following as factors while purchasing pouched milk (rate from 1-5 where 1= very poorly considered , 2= poorly considered, 3=indifferent, 4= strongly considered, 5= very strongly considered)
Scale Factors | 1 | 2 | 3 | 4 | 5 |
Brand | | | | | |
Taste | | | | | |
Price | | | | | |
Perish ability | | | | | |
Offers | | | | | |
Availability of substitute products | | | | | |
Size of the shop | | | | | |

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