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Americanization And Canadian Culture Essay

1283 words - 6 pages

Americanization and Canadian Culture

Gaëtan Tremblay is a professor at the University in Quebec in Montreal. As a concerned Quebecois, He wrote an article which discusses the Americanization of Canada, in particular Quebec. Tremblay seems to have a strong stand point about the future of Quebec. Using statistical and literary evidence, primary and secondary sources, he attempts to support his argument that Quebec is a victim of American cultural colonization. Tremblay fears that Canadian culture is going to disappear as a result of the Canadian-American Free Trade Agreement.

Tremblay started his article with what broadcasting is considered to be in Canada which is “an instrument of ...view middle of the document...

The exert does not directly imply that the United States cares less

about its culture because they are considering deregulation of radio broadcasting. The American Culture may not be threatened by deregulation the same way as the Canadian culture. But since he started his essay by mentioning how broadcasting “must” contribute to the development of Canadian culture, he is implying that the American culture has the same concept. The American culture may not be severely effected by deregulation just as the Canadian culture, so Tremblay’s argument may not be valid. To some readers who did not notice the bias, this argument may be considered very strong and convincing.

The second part of Gaëtan Tremblay’s article, he focuses on the content of Quebec Television, and more precisely, the francophones. Through the observations he made on a table which presents data on the content of francophone Quebecois networks, he stateed that a large share of all programs are Canadian which has increased in seven years which is all thanks to the CRTC regulation;

“The first observation: nearly two-thirds of all program broadcast by the Quebecois networks are of Canadian origin…Second Observation: the share of Canadian products increased by 4 percentage points over the course of the seven years between 1982 and 1989. Observation three: overall situation is not that bad.”

He was implying that without this regulation of broadcasting, Canadian content would decrease and American content would take over. Tremblay brusheed on the point that the language barrier and viewer preference may have an influence on the reason why Canadian content would increase. These factors are actually quite important in francophone networks because the demand on American content may not be as strong whether or not there was regulation.

The article then contained a number of tables which are hard to read and are not analyzed properly by Tremblay. The tables, although they contained valuable primary data, a reader may find it excessive, confusing and a burden to evaluate which might make his article weaker. First Tremblay discussed general programming in French-language television stations then he jumps into a specific medium which is drama programming. He evaluated drama programming very precisely. He effectively presented data about Canadian performance which has decreased significantly and has been replaced by foreign content. After jumping from the precise topic of drama programming produced locally by francophone Quebecois television stations, he moved on to compare it with film of French and English language.

His argument on drama programming was effective and detailed but he directed all his focus on only drama programming and gave extremely little attention to other entertainment categories. For example, Canadian content in drama programming has decrease but in other areas, such as music and radio could have increased which could balance it out. By mentioning only one...

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