This website uses cookies to ensure you have the best experience. Learn more

Amber Inn & Suites Case Study

1354 words - 6 pages

Case Study #4: Amber Inn & Suites

Work Environment
Amber Inn & Suites, Inc., formed in 1979, operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average, each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO, the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability. This company is positioned as a limited-service hotel which does not have the amenities such as a restaurant, lounge, or meeting rooms. This type of hotel is classified under a midscale hotel with ...view middle of the document...

This shows that all of its locations are at a convenient location with easy access to and from their sites. Even though profitability has not been able to be reached, the company has still been able to produce three consecutive years of growing revenues. The average occupancy rate is higher than the industry average for the respective class the hotel is in, and Amber has a significant standing amongst business travelers.
The glaring fact of being unprofitable for five consecutive years is definitely the major weakness of this organization. Lodging revenues are rising, but the expenses correlated with these revenues are increasing at a much faster rate. Other weaknesses are the lack of amenities that Amber Inn & Suites offers travelers, which creates a lack thereof to differentiate from other hotels with the same presence. Another item that could be a weakness is a lack of differentiation between the Amber Inn and Amber Inn & Suites.
By having noticeable differences between the two, this could allow for different price structures and allow Amber Inn to enter a new target market giving the organization the ability to expand its chain. Also, with a dominant business traveler occupancy rate, Amber Inn & Suites could start forming frequent visitor relationships with organizations, so those companies refer their business travelers to stay in these sites.
With having so many consecutive years of unprofitability, the thought of bankruptcy or closing of the organization is always a present factor. A company can only go so long of losing money year after year before it is required to throw in the towel. Government regulations on requirements of hotels could also be an imposing factor, because certain regulations could raise general expenses that are required to keep the hotel up to code and to the industry standards.
With the new CEO wanting to produce profitability within two years, the current problem is how to re-position the organization’s strategy and define which customer base to focus on. By starting with which type of customer to target, the organization can be more focused on its tactics.
1. Do nothing. There is not much of a pro to this solution, because by doing no sort of action will either result in the business failing and closing down, or that could cost the marketing senior vice president her position.
2. Reward Program for businesses. By instituting a reward program with businesses, it will allow business travelers to stay at the hotel for a discounted price for Sunday through Thursday lodging through his or her place of employment. Instead of attempting to find the best rate. The company knows that when an employee goes to this city, he or she will stay at the Amber Inn and the company books it for the employee. This will increase the business traveler base, which is already predominant. However, this will decrease the overall revenues for the...

Other Papers Like Amber Inn & Suites Case Study

Hyatt Hotels Corporation Essay

3902 words - 16 pages W14443 GLOBALIZATION OF HYATT PLACE1 Gevork Papiryan wrote this case solely to provide material for class discussion. The author does not intend to illustrate either effective or ineffective handling of a managerial situation. The author may have disguised certain names and other identifying information to protect confidentiality. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-09-11 In August 2006

Study Of Organizational Behaviour Change Essay

1464 words - 6 pages the Marriott, JW Marriott, Renaissance, Bulgari, The Ritz-Carlton, Courtyard, Residence Inn, SpringHill Suites, Towne Place Suites, and Fairfield Inn brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Marriott Grand Residence Club brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division

Plc in Home Inn

2749 words - 11 pages of the curve vary widely for different brand, industry and products (Donald, 1965). Some of them might be disappear quickly from introduction to decline, such fashion product. 3. Case study of Home Inn Hotel Chain Home Inn is the most famous economy hotel chain in China. Economy hotel “called a “bed & breakfast” hotel in Western countries, offers standardized hotel services with a better price/performance ratio than luxury hotels” (Shanghai

Human Resources Management

847 words - 4 pages completion. Employees will be required to continue taking training modules online throughout their job roles to ensure they do not forget what they have learned as they progress in their positions. Training methods will include audiovisual, simulation, e-learning, coaching, job rotations for cross training, staff meetings, and planned career progressions. Seminars and conferences will also be a requirement for employees. On occasion, case study

Joy Of Chcolate

309 words - 2 pages Amber dunsmore joy of chocolate case study I have been asked to analyse the case study given on Joy of chocolate, and been given 5 questions to answer A goal is a statement of where you want to be as an organisation and what you want to achieve. It is a future expectation of the organisation. The goals of an organisation will determine the nature of its inputs and outputs. An example of a company’s aim would be to increase profits. The

Hermann Miller You Decide

2212 words - 9 pages Strategy Management in Global Environment GM599 Case Study: Herman Miller Inc Professor Denis Juren JeanMary Hermann Colas October 10, 2011 Herman Miller Inc started back in 1905, as a furniture company. The Star Furniture Company was a manufacturer of traditional-style bedroom suites in Zeeland, Michigan. It changed its name to Michigan Star Furniture Company, in 1909. Dirk Jan De Pree was hired as a clerk during that transition. D.J

Abc System

965 words - 4 pages concept of cost and how it is perceived and calculated, which may be difficult to adapt to at times.  This system needs to be implemented and applied to more companies internationally for experiment purposes of transferring theories into practices. Case Study The hot spring country inn in my researched case study is located on the Yang-Ming mountain of Taipei. It faces high competition in the hot spring tourist market. This inn employs 25

Restricted - Management

1139 words - 5 pages : | | | | | |Overall Report Status: |Red/Amber/Green | | | | |Senior Responsible Owner

Mora's Experience In USA

936 words - 4 pages . I booked an Express Shuttle ticket to Provo. About one hour later, I arrived in Provo. I stayed at Best Inn & Suites for a night, because I could only enter my apartment at Heritage Halls the next day. I felt cheerful and thanked God, because I got to Provo safely. I took a shower and watched T.V. I was hungry at night, so I looked for a restaurant for dinner. I was confused about what I could eat and where. I knew nothing about Provo. I walked

Bus 508 Business Plan

1540 words - 7 pages interested in exploring Albany and the surrounding regions of the area. Our most important groups of potential customers are those who traditionally choose the bed and breakfast climate to the more traditional and sterile surroundings of hotels and motels. A modest projection for increased unit rental is 30% per year. Competitors in Albany have averaged 30% plus rental increases over the past three years, and the Best Western Albany Mall Inn & Suites

Trayvon Martin Case and Its Aftermath

2403 words - 10 pages society and how profiling people just of their race is wrong. The George Zimmerman and Trayvon Martin case has made people question their intentions on racism and racial profiling and has gave them a lastly effect on them. Works Cited Amber, Jeannine. "The Danger Outside." Essence 43.2 (2012): 102-107. Academic Search Premier. Web. 24 May 2016. Blackmon, Sha'Kema, and Anita Thomas. "African Americans And Trayvon Martin: Black Racial

Related Essays

The Goodnight Inn's Strategy Essay

1790 words - 8 pages specific group or market. From the results of the study presented in the case, we can identify that Goodnight Inn at present is unable to attract the correct demographics as it lacks the necessary facilities and services. The characteristics of the target customers are as follows: 1. Higher Income: indeed only 13% of the visitors to the area have an income less than $27,000 per year. These people are currently not targeted by the

Ethical Dilemma Essay

731 words - 3 pages standpoint he was wrong in doing so. We further noticed in the case study that his decision in long run turned out to be more damaging than beneficial for the organization. • Amber was over paid that means extra burden for the company. • Amber realized that the biased decision was made under pressure of maintaining the sales generated due purchases from Mr. Garbo’s organization by her father’s company and this led her to be lazy and commanding in her

Boulder Creek Essay

723 words - 3 pages 50% for Boulder hotels.  Brand Quality Inns and Suites had not been used in the Boulder market.  Andrea’s presentation about the dramatic changes earned them the grant to change the brand.  Econo Lodge to change to a Quality Inn. PHYSICAL PROPERTY  Andrea decided that the century old home should be preserved and enhanced as a historic building.  40 guest rooms and 6 suites were remodelled with upscale lodge furnishings.  Speaker

Case Analysis

1029 words - 5 pages Crystal Coast Ocean Resort The Crystal Coast Ocean Resort (CCOR) is a large, family-owned resort located on one of the finest beaches in North Carolina. The Resort is locally called the “Ramada Inn: Crystal Coast Ocean Resort”, because it has a contractual relationship with Ramada Inn, Inc which requires Ramada to provide reservation services and certain marketing services. In turn CCOR pays an annual fee to Ramada and displays the